Jasmine Star is EXPOSED in her New Magazine – Win a Copy!
Wedding photographer and educator Jasmine Star knows how to stay fabulous. Today on her blog, Jasmine launches her new magazine EXPOSED. In the magazine Jasmine gives us a behind the scenes look at building her business, while exposing “the beginning, struggles, mistakes, lessons, and minor victories.” I asked Jasmine to share the inside scoop on creating the magazine.
EXPOSED 48-HOUR GIVEAWAY! You could be one of the lucky seven winners of a copy of Jasmine Star’s EXPOSED magazine! Simply answer the following question in the comments section below this blog post: “If you and Jasmine Star were sitting at Starbucks having coffee and you could only ask her one question, what would the question be?” creativeLIVE will select seven winners based on originality and creativity. Full contest details available here.
When did you start writing the story that ended up being the magazine EXPOSED?
I started writing on January 1, 2011. A friend invited me to take part in a writing challenge: write 750 words daily for a month. I started in journal form, which morphed into writing about my photography business. Halfway in, I started seeing my story come together in a cohesive way. I considered publishing it as an electronic PDF. Then the stars aligned as other people got involved and my vision of a printed piece came to fruition.
How many pages is the magazine? How would you say it differs from a book, if at all?
I see the 165-page magazine concept as a natural extension of my brand. Many photographers have written books. Yes, I’ve been published now but I’m doing it on my own terms. I can’t change the pre-existing game if I'm not willing to make those changes myself. No one is going to change the game for me. The magazine differs from a traditional book with its smaller sections. You don’t have to read it from start to finish—it’s like a choose-your-own-adventure story. Also it’s not a technical book. I share how I learned to shoot manually, posing tips and pre-visualization; but then I get very personal exposing challenges, criticism, and feeling humiliated.
What is the hardest part of your story-behind-the-story for you to "expose" in the final publication?
I completed the writing process on January 31st. I shared the story with people closest to me and the common theme was, ‘Great start.’ My reaction was, ‘What? Start? This is finished!’ Yet people wanted to know Jasmine the person, not Jasmine Star the business. So in February I wrote 15 personal stories—I got deep. I wrote about being accused of copying to my face, after which I cried & cried because it was humiliating. I share stories of being criticized and betrayed. To answer your question, all of my personal stories were hard because I essentially relived them as part of the writing process.
Did your experience exposing yourself to the world by teaching a live online 5-day wedding photography workshop at creativeLIVE help you overcome any fears you might have had about publishing your personal story?
I’ll never forget a conversation with Chase Jarvis after which he sent me a text message pushing me to ‘take the preexisting mold and break it.’ creativeLIVE was one way I broke the mold. But through the creativeLIVE process and since then, my eyes have been unveiled to other molds to be broken. Prior to my chasejarvisLIVE interview, Chase had just been to Paris. He pulled out some art and photography magazines he’d brought back from Paris and found inspirational. So YES, creativeLIVE was a source of inspiration for me. Looking back, the experience set the framework for two years later when I began the writing project.
What’s your favorite section of the magazine?
My blog designer Promise Tangeman also designed the magazine. Promise culled through all of the photos on my blog and surprised me with a double page spread of images. I was thrilled the first time I saw it. The spread is like a time capsule of my life, featuring images of my husband JD, my dog Polo, vacation and work. As as photographer I sometimes feel alone, but working with Promise on the magazine was a true collaboration.
Is this a one-time magazine or do you plan to publish additional volumes in the future?
EXPOSED was a ten-month project, similar to the gestation period for someone who is about to give birth. I joke that I’ve just gone through labor. Ask me six months from now after cuddling with the ‘baby’ if I’m ready for number two.
Does your dog Polo have his own magazine coming out?
No, but Polo is definitely featured in the magazine. I don’t want people to pick up the magazine and think they are going to learn the 101’s of photography. EXPOSED is a behind the scenes look at my first two years building my business. It’s not just the how I did it but the why, coupled with the emotional roller coaster that coincided with my journey.
Enter the creativeLIVE EXPOSED 48-Hour Giveaway below by answering the following question in the comments: “If you and Jasmine Star were sitting at Starbucks having coffee and you could only ask her one question, what would the question be?” You must be registered to the creativeLIVE site and logged in to comment. Good luck!
Thank you for all of your fabulous entries! The contest closed Nov 10, 2011 at 9am PST. We look forward to announcing the Lucky 7 winners! Stay tuned!
AND THE LUCKY SEVEN WINNERS ARE.......
Kc322: Jasmine, what is one of your fondest childhood memories?
Matthew Kunce: If there is one person you could meet, not photograph, and spend 2 hours talking to them who would it be and why?