Marketing for Photographers
You know how to focus your camera, NOW focus your business. Professional photographers today have greater marketing capabilities and reach than at any time in the history of photography, but a winning strategy has to be aligned across all aspects of your business. Skip Cohen will take you through a complete analysis of your business and give you tools for growth. Skip will focus on the art of a successful website, developing PR campaigns, planning your promotional calendar, networking, branding and time management, just to name a few.
Twitter Giveaway!
During this class listen for great tips or quotes, and post them on Twitter with the short URL below. We'll pick our favorites for the Twitter giveaway during this workshop.
Skip Cohen quote:
Twitter Contest - Official Rules
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Skip Cohen
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Since 1973 B&H Photo has established itself as the place to...
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Session 1 June 8, 2012
13 Videos-
Press Release Template PDF- Press Release Template.pdf
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00:07:48WELCOME: Day 1 Pre-Show BanterDownload files:- Low
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00:09:569:00 am - IntroductionDownload files:- Low
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00:46:379:15 am - Potential in the IndustryDownload files:- Low
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00:29:0910:00 am - Becoming Your Own Publicity MachineDownload files:- Low
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00:42:3610:45 am - Holiday Cards & StationeryDownload files:- Low
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00:22:0311:30 am - Direct Mail Marketing ToolsDownload files:- Low
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00:33:5112:45 pm - Beating the Economy with DiversityDownload files:- Low
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00:14:131:15 pm - Diversity Q&ADownload files:- Low
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00:11:181:30 pm - Skip's Summer SchoolDownload files:- Low
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00:22:132:00 pm - Skype Interview: Vicki TauferDownload files:- Low
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00:32:382:30 pm - Your WebsiteDownload files:- Low
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00:43:133:00 pm - Your Website: About PageDownload files:- Low
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00:14:173:45 pm - Your Website: GalleriesDownload files:- Low
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Session 2 June 9, 2012
15 Videos-
Reference PDFs- Description of Pricing.pdf
- Marketing Resources.pdf
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00:09:54WELCOME: Day 2 Pre-Show BanterDownload files:- Low
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00:07:129:00 am - Day 1 ReviewDownload files:- Low
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00:31:369:15 pm - Your Website: BlogsDownload files:- Low
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00:07:359:45 am - Your Website: Contact PagesDownload files:- Low
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00:21:0510:00 am - Skype Call: Matthew Jordan SmithDownload files:- Low
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00:19:3410:45 am - Giving BackDownload files:- Low
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00:31:2811:15 am - Skype Call: Bambi CantrellDownload files:- Low
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00:20:4011:45 am - Writing for PhotographersDownload files:- Low
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00:32:231:00 pm - PricingDownload files:- Low
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00:38:161:30 pm - Where to Get HelpDownload files:- Low
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00:09:322:30 pm - Thanks + CreditsDownload files:- Low
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00:45:202:45 pm - Promotions 101Download files:- Low
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00:17:253:30 pm - Getting PublishedDownload files:- Low
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00:04:583:45 pm - BONUS: What Not to Name Your WebsiteDownload files:- Low
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00:15:454:00 pm - A Picture's Value and Final Wrap-UpDownload files:- Low
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