Marketing for Photographers

You know how to focus your camera, NOW focus your business. Professional photographers today have greater marketing capabilities and reach than at any time in the history of photography, but a winning strategy has to be aligned across all aspects of your business. Skip Cohen will take you through a complete analysis of your business and give you tools for growth. Skip will focus on the art of a successful website, developing PR campaigns, planning your promotional calendar, networking, branding and time management, just to name a few.

Twitter Giveaway!
During this class listen for great tips or quotes, and post them on Twitter with the short URL below. We'll pick our favorites for the Twitter giveaway during this workshop.
Skip Cohen quote:

Twitter Contest - Official Rules

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2-Day Business Workshop
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Skip Cohen's picture

Skip Cohen

Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he more...

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  • Session 1 June 8, 2012

    13 Videos
    • Press Release Template PDF
      • Press Release Template.pdf
    • 00:07:48
      WELCOME: Day 1 Pre-Show Banter
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    • 00:09:56
      9:00 am - Introduction
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    • 00:46:37
      9:15 am - Potential in the Industry
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    • 00:29:09
      10:00 am - Becoming Your Own Publicity Machine
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    • 00:42:36
      10:45 am - Holiday Cards & Stationery
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    • 00:22:03
      11:30 am - Direct Mail Marketing Tools
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    • 00:33:51
      12:45 pm - Beating the Economy with Diversity
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    • 00:14:13
      1:15 pm - Diversity Q&A
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    • 00:11:18
      1:30 pm - Skip's Summer School
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    • 00:22:13
      2:00 pm - Skype Interview: Vicki Taufer
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    • 00:32:38
      2:30 pm - Your Website
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    • 00:43:13
      3:00 pm - Your Website: About Page
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    • 00:14:17
      3:45 pm - Your Website: Galleries
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  • Session 2 June 9, 2012

    15 Videos
    • Reference PDFs
      • Description of Pricing.pdf
      • Marketing Resources.pdf
    • 00:09:54
      WELCOME: Day 2 Pre-Show Banter
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    • 00:07:12
      9:00 am - Day 1 Review
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    • 00:31:36
      9:15 pm - Your Website: Blogs
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    • 00:07:35
      9:45 am - Your Website: Contact Pages
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    • 00:21:05
      10:00 am - Skype Call: Matthew Jordan Smith
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    • 00:19:34
      10:45 am - Giving Back
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    • 00:31:28
      11:15 am - Skype Call: Bambi Cantrell
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    • 00:20:40
      11:45 am - Writing for Photographers
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    • 00:32:23
      1:00 pm - Pricing
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    • 00:38:16
      1:30 pm - Where to Get Help
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    • 00:09:32
      2:30 pm - Thanks + Credits
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    • 00:45:20
      2:45 pm - Promotions 101
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    • 00:17:25
      3:30 pm - Getting Published
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    • 00:04:58
      3:45 pm - BONUS: What Not to Name Your Website
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    • 00:15:45
      4:00 pm - A Picture's Value and Final Wrap-Up
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