Learning the foundations IS business
In his workshop intro, Zack talks about the ups and downs of his start as a photographer: http://youtu.be/bcbDeLtGw6M Yes, business skills are key to success, but Zack challenges us to reconsider if we REALLY know the foundations of photography inside and out. Because knowing our tools instinctively IS our business. I think I still have a lot to learn... what about you?
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I agree 100%, Kenna, with Zack's emphasis on the foundations and fundamentals of photography. He reminds me (in this way and others) of my sophomore year Electrical Engineering professor who drilled us in the fundamentals. He was so right to insist that you can't be great or even good until you have a strong and stable foundation upon which to stand.
-- Sam