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Music Business 101: Networking

with Steve Rennie

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  •   04 Getting Your Head in the Right Place


Class duration: 5h 2m

See all 13 lessons
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About The Class

your roadmap to making it big.

While the landscape of the music business is constantly changing, one thing remains the same: a lot depends on who you know. Networking is the key to a successful music career.

Learn how instructor Steve Rennie went from booking shows in Hollywood to managing platinum-selling rock band Incubus. Steve's legendary networking skills vaulted him from concert promoter to record label exec, manager, and all-around industry pioneer.

Using tactics gleaned from 35 years in the music business, Steve will show you how to identify and connect with the right people, grow your circle of influence, and build a targeted plan for making it big.

Topics Covered

Lesson Plan

  1. 01


  2. 02

    Move from Dreaming to Doing

  3. 03

    Why Is Networking Important?

  4. 04

    Getting Your Head in the Right Place

    The business isn’t easy, but its not an excuse. Get your head in the right place to do something great.

  5. 05

    Identifying your Target

  6. 06

    Students' Targets Explored

  7. 07

    Blasko Interview Clip and Q&A

  8. 08

    Networking Tools

  9. 09

    Students Identify Tools and Q&A

  10. 10

    Building Relationships Without Being Annoying

  11. 11

    Building a Plan

  12. 12

    Big Picture with Q&A

  13. 13

    Building a Plan Pt. 2


Meet Your Expert

Steve Rennie

Steve Rennie, aka RENMAN, was the longtime manager of Incubus and a driving force behind the band’s multi-platinum commercial success. Rennie hosts “Renman Live!”, a talk show that opens his office doors to aspiring artists from different musical genres, giving ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    October 2016

    Unbelievable course. Steve easy to listen to. He's funny, easy going but incredibly smart. I'm not a musician but have worked with many in photography and this man knows his stuff. Any creative should take this course and take notes.

  • Creativelive Student

    February 2015

    Just do it!!

  • Elle Espiritu

    Elle Espiritu

    October 2019

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