How To Attract New Talent to Your Workforce in 2021 (and beyond)

For a very long time, sourcing and recruiting top talent to your workforce was a long and tedious but fairly straightforward process involving a ton of time, money, and luck. Fortunately, things have changed for the better in recent years, and it’s now possible to attract new talent quickly and cost-effectively.

Below are some tips and tricks that will help you attract the best and brightest talent to your workforce in 2021 and beyond.

The Top 3 Tips for Attracting New Talent in 2021

Over the past few years, the pandemic has changed how people live, work, and view work. Alongside these changes, technology has continued to advance in a direction that encourages and promotes online tools and teams. Understanding this is the key to attracting and retaining the best talent available for the job.  

1. Offer remote work or flexible hours.

Being able to work remotely from home and having the freedom and flexibility to manage their own schedules is quickly becoming expected by top talent in most industries. This sort of business model is very contrary to the way things used to be done, but the data over the past two years has shown that remote work can be a win-win for both employers and employees.

Even offering occasional work from home days is considered a huge benefit and might be enough to encourage a great employee to sign on with your company rather than with your competitor.

2. Broaden the scope of your search

If you can offer a remote work environment, then you can benefit tremendously by broadening the scope of your talent search. Rather than being limited to the best employee in your local area, you can now search for the best employee for the job anywhere in the world.

If you cannot offer remote work, then try expanding the scope of your search outside your local city to nearby cities where employees could feasibly commute from.

3. Focus on skills and experience

Gone are the days of hiring based solely on education. These days, more and more employers realize that skills and experience are simply much more valuable than theoretical knowledge. Of course, this is not true in all fields, medical, legal, and scientific being obvious exceptions, but beyond those areas, you will risk alienating top talent if your education requirement seems excessive or superfluous.

Instead, focus on what really matters. Can the person do the job well? Can they prove that they have the exact skills needed to do the job? Do they have experience doing this exact job? If the answer to all three of those questions is yes, then who cares where, when, or even if they went to college, you should probably hire them because your competition can’t wait to


Navigating the new normal when it comes to recruiting doesn’t need to be difficult. In fact, there are a ton of resources available online that can help you improve your recruitment process so that you can find employees and attract talent to your workforce.

One excellent resource is the new Back to Biz program, a small business recovery program that helps employers affected by the pandemic grow, develop, and re-integrate into the new business landscape. Creativelive is currently offering free subscriptions to Back to Biz, so be sure to take advantage of the offer while you can.

Want more resources to help your build your business? Sign up for Back to Biz our FREE small business recovery program available to anyone who needs it.

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