You became an artist for the love of it.
Growing up, you enjoyed creating things, whether it was paintings, sculptures, mosaics or drawings. When you became an adult, you decided to follow your dreams.
Now that you’re a working artist, you know the hustle well. You market yourself and convince potential customers that your art is going to enhance their lives. It isn’t always an easy item to sell, like a car or a television, but with a bit of patience and time, you can learn how to sell art and make your business successful.
If you don’t know where to start, here is some helpful advice on how to sell art, courtesy of CreativeLive teacher, author of “Art Inc: The Essential Guide to Building Your Career as an Artist” and successful working artist Lisa Congdon.
As an artist, you know that figuring out how to sell art can be tricky. This is why Congdon stresses diversifying your income streams. The artist herself leads CreativeLive classes, writes books and works for a number of clients globally including Martha Stewart Living, Harvard University and REI. In the beginning of her career, she also licensed her work, had an online shop and displayed her work in galleries.
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“I didn’t put my eggs in one basket, so to speak,” says Congdon. “And that has benefited me greatly. It’s the premise of my book, ‘Art Inc’ – that making a living as an artist requires most people, at least in the beginning, to diversify their income streams.”
There may never be one thing you’re going to do that will show you how to sell art, so keep hustling and promoting yourself in various ways. You can achieve this by getting your art into galleries, selling it on your website and online marketplaces like Etsy and Amazon, writing articles and books about art and teaching classes on art.
People are more likely to be excited about your work if you are. Even if you’re having a bad week and sales are down, don’t lose your enthusiasm for your work.
Congdon suggests attending industry events, joining a support group, connecting with others online all in an effort to continuously put yourself out there. “Keep sharing what you do. Be excited about it. Your excitement and passion will be contagious. Don’t be shy about talking about your work, both online and in person.”
Authenticity shines – especially in a world full of tabloids and fake news. Congdon says it is crucial to “stay true and take great care with your work.”
This means do what matters most to you. Don’t succumb to societal standards just to fit in with other artists. People want to see a unique, fresh voice that only you can deliver.
“If you want to be a great artist, use what you are passionate about internally,” says Congdon. “Draw from yourself, not from what other people are doing. That’s number one. And take great care with your work. Be meticulous, take the time, make it your best. The combination of that care, attention, work ethic and authenticity is a really strong formula.”
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