How To Use Live Content To Market Your Photography Business
Facebook is still testing, changing, and growing the platform but one thing we knew is true. It is crazy powerful.
Facebook gives priority to video (that has been uploaded directly to Facebook, not just links from youtube or vimeo) in your newsfeed, but when that content is LIVE it gets ranked even higher!
With live content being so spontaneous and in-the-moment, Facebook says that people will spend triple the amount of time watching live content vs pre-recorded.
OK, so you get that it has huge potential, but what are some practical application for how you can leverage this?
Most every photographer comes back from a shoot and posts at least one Sneak Peek image after a season to Facebook. It gets everyone excited, creates great engagement and brings lots of eyeballs back to your brand.
I recommend taking your next Sneak Peek photo reveal LIVE.
Rather than just posting an image, document a live video to announce it.
Don’t just say that you are posting an image, tell a story around that image!
What was the day like leading up to this moment? Tell people more about the subject, their relationship to each other, or to you. Were they any unique challenges that you overcame? The list goes on and on.
When you start combining your stunning imagery with storytelling through video and the candid genuine excitement of live content. You now have a triple threat that most photographers just aren’t leveraging.
Ill leave you with these words from Facebook’s vice president of European, Middle Eastern and African operations, Nicola Mendelssohn, “In five years, Facebook will be probably all video”
p.s. Don’t get caught up on producing some polished piece of content with perfect lighting, high end tech, and amazing audio design. Just be in the moment, candid and document. This is the joy of LIVE content! If you would like to make your audio a little better, plug in some apple earbuds (with the built in microphone) to give your audio a small boost.
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