Michael Port: Marketing Is a Love Affair Between You and Your Business

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Marketing guru Michael Port divulged a few secrets during Day 1 of his Book Yourself Solid workshop. Namely, that marketing isn’t about booking clients; it’s about generating awareness. It’s what you do once someone becomes aware of you that generates clients, Michael explained, touching on a cornerstone of his tactical Book Yourself solid marketing system.

Michael also shared his own poignant definition of what marketing truly is. “It’s a love story disguised as a business system. We’re trying to have a love affair between us and our clients, between us and the whole concept of building and marketing the business, and of course between ourselves and ourselves.”

For more from Michael, tune in for Day 2 of his workshop.

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Whitney Ricketts is CreativeLive's Senior Communications Manager. Email her at whitney [dot] ricketts [at] creativelive [dot] com.