Photographers Turn Childhood Imagination Into International Success
As a kid, I turned every meal into a movie. Broccoli and salad became a forest that my main character had to slash his way through to get to mountain of mash potatoes — where he would eventually find his helicopter waiting. In the morning, Cheerios were flotation devices scattered from the “sinking ship,” which most people would call a large chunk of banana. Unfortunately, most of us later abandon that childish capacity for creating an imaginative world at any scale. Commercial photographers Pierre Javelle and Akiko Ida are an exception. They are are the artists behind MINIMIAM — a macro photography series inspired by their childhoods, using food to create the backdrops for playful scenes acted out by figurines.
The project, which has caught the eye of art collectors internationally, is 12 years and one marriage in the making. To find out how this creative couple continues to engage and inspire, we decided to ask them directly.
MINIMIAM is a simple, yet intricate idea. How did you come up with it? What was the very first shoot for MINIMIAM ?
They all have life and they hide incredibly surprising details and beauty that we miss because we don’t pay enough attention!
What’s been the hardest landscape to set up and shoot?
“Les intrus,” in the war series — where we shot the real snails exploring on the fresh salads and soldiers were positioned on salads… But every time the snails moved, the soldiers just fell down!
Also the snails were not quite obeying, we’re obliged to shoot so many times until they come at the very good place for the image!
We don’t know. The ideas just comes naturally in everyday life. We don’t need to sit down and try to find an idea. There’s still a big list of ideas in our notebooks which we haven’t photographed yet!
Do you have any suggestions for photographers wanting to experiment on small scales (or large scales)? — how to begin concepting that kind of project.
Listen to your imagination. It will take you places.
Do you have any other projects we should know about? Exhibits on the horizon? Where can we find out more about both of you?
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