A lot of social media experts will tell you how to get more followers on Pinterest, but the fact is there is really only one thing that works sustainably and efficienty.
Designer, maker, and educator Megan Auman has the tip.
Pin great content.
Yes, it really is that easy. This should go without saying, but it’s amazing how many people will tell you every single other way to game the system while skipping this step. The best way to grow your Pinterest presence isn’t through doing gimmicky hacks or even buying promoted posts, but rather, by pinning the kinds of things that are both high quality and relevant to your audience.
Megan says that when you consider what kind of content you should share, remember that it is really, really smart to pin things other than your own wares or services.
“What we’re doing here is creating this context,” she says, “because we know that our customers don’t use our products in a vacuum.”
To become a well-regarded Pinterest user, you’ve got to serve your followers more than just the stuff you make — you’ve got to share images, quotes, and products from others. So what, exactly, constitutes great content?
“Great content looks different for all of us,” explains Megan, “because it’s about my personal customers and my vision for the brand.”
For example, says Megan, “you may make jewelry that’s geared toward wedding and engagement and bridal rings.”
“If you’re doing engagement rings — even if the boyfriend hasn’t bought the ring yet — your customer probably already has that ‘dream wedding’ board.”
In that case, you’d want to create boards around that kind of interest. By sharing supplemental content that matches your company’s values and aesthetic, you can become a valuable part of your potential customer’s life, even if she’s not quite ready to be your customer.
Additionally, high-quality images matter. Whether it’s your own photos or the photos you’re sharing, try not to disseminate pixelated or otherwise unattractive photos. People are very visual creatures and will judge you immediately on the caliber of images you’re sharing.
Your content should also match your brand’s purpose. What does your brand stand for? What do you want to be associated with?
In Megan’s case, her brand is “all about strong, powerful women,” so she’ll often pin images of historical figures or great quotes from female leaders.
A good exercise for this is to make a list of words or ideas that you really associate your business with. Are you very invested in sustainable materials? Pin content about environmentalism or green living. If your brand is very grounded in your faith, feel free to pepper in references or other imagery that speaks to that.
Whatever you’re pinning, make sure it’s the kind of thing you’d like to have associated with your brand — and that you’re sharing more than just your own goods. On Pinterest, you’re not just advertising — you’re participating in a community.