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photo & video

What Makes You a Photographer?

You have a camera, but does that make you a photographer? An artist? According to award-winning photographer and editor Aaron Nace, yes. When asked about the definition of a photographer in a recent interview, Aaron turned the table and asked the interviewee, “If a child puts…

money & life

Do You Know Who Your Ideal Client Is?

It seems like a fairly simple question — who is your ideal client? How hard could it be to think about who needs your services and why? Yet, most small business owners underestimate the effort it takes to understand their ideal client, and as a result,…

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