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money & life

Do You Know Who Your Ideal Client Is?

It seems like a fairly simple question — who is your ideal client? How hard could it be to think about who needs your services and why? Yet, most small business owners underestimate the effort it takes to understand their ideal client, and as a result,…

photo & video

Chase Jarvis: ‘Be Different, Not Just Better’

Earlier this week, famed photographers Chase Jarvis and Joey L. sat together on the set of CreativeLive to discuss the current state of commercial photography. They shared personal experiences and fielded questions from an eager internet audience looking for advice on how to bring their…

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