Have you ever wondered what it takes to launch a conference? Today Tara sits down with Nicole Stevenson, the cofounder of the popular craft and maker conference Craftcation. Nicole is also a write, illustrator, maker, teacher, creative business consultant, and the producer of Patchwork Show a modern maker’s festival.

Tara wanted to shed some light on how an events-based business works and all the behind the scenes details that go into producing a conference. They talk about she works with event sponsors, how she prices the event, and the unexpected challenged that ultimately arise when producing an event of Craftcation’s magnitude.

Learn everything you need to know about the craft fair circuit in Nicole’s CreativeLive class Secrets of Selling at Craft Fairs: How to Get In, Make Sells, and Grow Your Business.