This week Tara sits down with Autumn Witt Boyd a lawyer who works with creative entrepreneurs with big dreams like online business owners, bloggers, web and graphic designers, artists, musicians, and photographers, authors, and coaches. She helps creatives navigate growing their business from being a one person show selling their products and services to bigger collaborations and deals. She specializes in copyright and trademark and helps business owners protect their rights so they have piece of mind and they are confidant as they are building their empires.

Autumn and Tara talk about what she learned in the corporate law environment and how she has positioned her own business to compete in a crowded market. They talk about the importance of understanding the customer journey, creating a business model that reflects your values, and the problems with marketing preventive care.