Episode 66 – Behind the Scenes of Explosive Growth with Emily McDowell
Today Tara talks with Emily McDowell, the founder of Emily McDowell Studio and the creator of the wildly popular greeting card collection Empathy Cards. Her company’s mission is to identify universal emotional truths and observations on being human and turn them into products that help people feel understood.
Emily and Tara talk about the other side of explosive business growth. They talk about what went on behind the scenes when her very first greeting card design went viral and sold 1700 units in one week. They also discuss how things have evolved from landing a big order for Urban Outfitters at her first trade show to licensing the production of her gift line to another company.