Episode 76 – Navigating a Slow & Steady Business Brand Transition with Racheal Cook
Racheal Cook is the author of “Your Business SweetSpot” and creator of the SweetSpot Method. Racheal launched online with TheYogipreneur.com in 2008 and since then, her business has grown to expand to all manner of holistic and service oriented businesses. She’s built two multiple 6-figure businesses inspiring over 20,000 entrepreneurs around the world to create profitable, sustainable, businesses they can be proud of. All while navigating the chaos of raising three kids, two kittens, and one cocker spaniel with her husband Jamison.
Tara and Racheal talk about her slow and steady approach to change, the brand transition she’s undertaken over the last 3 years, and how publishing her last book helped to further grow her business.