This week, Tara’s guest is award-winning senior portrait photographer turned educator, Galicia Virgen. Through her courses, coaching, and online groups at the 12th year, Galicia has helped hundreds of senior photographers get energized, organized, and profitable. She lives in Washington with her husband and five children and never turns down the chance to have a cup of coffee with a friend, play sudoku, or watch a movie marathon on Netflix.

Tara and Galicia talk about how she arrived at such a specialized niche, the impact that doubling down on that niche has had on her business, and the unique ways she’s built marketing and revenue-driving programs into her photography business.