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Srini Rao And The Extreme Value of Community Building

by Tara Gentile
money & life

community

If you’re not sure if my new podcast with CreativeLive is for you, make sure you check out this great community centered episode of Profit. Power. Pursuit. featuring Srini Rao! Srini Rao is a master connector and community builder. I wish I could put my finger on his special brand of relationship-building but I think it’s just who he is. He’s a dreamer, an explorer, and an action-taker and that makes him very attractive to influencers and aspiring creatives alike.

Over 500 interviews ago, Srini created BlogCastFM, a podcast that hosted top bloggers and digital entrepreneurs to explore their stories, process, and strategies for success. He’s since rebranded the podcast to The Unmistakeable Creative and is exploring the world of creative movers and shakers through multimedia.

I’m fascinated by Srini’s story and his community because it demonstrates the extreme value of connection in a corner of the economy that generally prioritizes creators over connectors. And while all of his connection and community building has led him to becoming a Wall Street Journal bestselling author, a guest on Glenn Beck’s show, and a traditional publishing contract, I believe that the greatest value of his work is the people, ideas, and themes he brings together in unusual combinations.

Srini and I also discussed one of—what I believe is—the most pressing issues of creative entrepreneurship today: the myth of solo entrepreneurship. Srini has been actively growing his team, involving mentors and influencers, and co-creating with him community for years. He recognizes how much more he is able to accomplish because of the brilliant people around him.

Take special heed of this episode if you find yourself a connector in a creator’s world. You have something unique to deliver to your community and Srini’s story should be inspiration for how to do just that. Subscribe, listen and download our new podcast now!

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Tara Gentile

Tara Gentile is a creativeLIVE instructor, business strategist, and the creator of the Customer Perspective Process.