Way back in 2009, I was at Barnes & Noble and happened upon a new magazine called Substream. It stood out from all the other music magazines because it covered the stuff I was into: the up-and-coming bands who were making waves on MySpace (lol) and playing at little venues to small-but-devoted crowds on the second stages of Warped Tour. I sent an email to the name listed as the publisher offering my services as a writer, and ended up doing a bunch of writing for them over the next couple of years, including the above cover story on Of Mice & Men, Asking Alexandria, Hey Monday, Winds Of Plague, and tons more.
Fast forward six years, and Substream magazine is not only still here, but doing better than ever. As a fan of not only Substream, but of entrepreneurship in general, I thought it would be cool to talk with publisher Jason McMahon about what happens behind the scenes at a magazine, what it takes to keep it going every issue, and get him to drop some knowledge for anyone who might want to follow in his footsteps. Check it out if you’re interested in the business side of the music or publishing industries!