music & audio

7 Reasons Why Your PR Campaign Didn’t Work

This post originally appeared on Sonicbids.  I’ve already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media growth, name recognition, a press kit, and further development. A PR campaign is critical, but it may not always…

featured, creativity

The 80% Rule: When To Show Your Work

The two biggest mistakes artists make are on the opposite ends of the spectrum: Showing your work too early or never showing it at all. The problem with the former is if we let others give their opinions before we’ve done enough self-revision then it’s…