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First, a question. We’re writers, not to mention readers ourselves, so why the heck don’t we know these expectations already? Because these are 15 tacit expectations, expectations that no one…
by Lisa CronIt’s a scientific fact: human beings LOVE stories. On a physiological level, our brains are wired to perk up, listen more intently, and remember details more accurately when they’re presented…
by Melissa CasseraToday we’re talking copywriting for your online business. More specifically, the surprising copywriting mistakes that are costing you sales within your handmade business. If you're struggling with how to convert views into…
by Lisa Jacobs