featured, money & life

How to Tell Stories that Sell

It’s a scientific fact: human beings LOVE stories. On a physiological level, our brains are wired to perk up, listen more intently, and remember details more accurately when they’re presented in the form of a story. If you’ve ever watched a TED Talk, presidential speech,…

craft & maker

3 Copywriting Mistakes That Are Losing You Sales

Today we’re talking copywriting for your online business. More specifically, the surprising copywriting mistakes that are costing you sales within your handmade business. If you’re struggling with how to convert views into sales, what to say in your listings, or how to entice customers to checkout and buy now,…