art & design

5 Things to Remember When Creating a Wordmark

Designing a wordmark* is part science and part feeling. As I learned in Michael Stinson’s Logo Design: Wordmarks class, the science of it has been lost in most modern design education. In previous generations, learning how to typeset with metal type was fundamental to becoming…

art & design

Why Designing By Hand Still Matters

When I first started teaching graphic design, the classroom had no computers. It was a foundations course and students were required to make everything by hand. Often this involved cutting paper to create compositions, and using rubber cement to adhere it to matte board. There…

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