featured, art & design

How to Rebrand a Household Name

Stanley Hainsworth, Chief Creative Officer at Tether and Creative Director, Kari Strand, give us a behind-the-scenes take on the rebranding process for a well-known product.  Celestial Seasonings has led the herbal tea brand category since its inception, 45 years ago. It boasts a legion of…

art & design

Case Study: Designing a Logo for a Startup

Logos can be tricky beasts to design, especially for a start-up. You have to understand the client’s needs, their products and services, and the personality they want to project to their customers, and then figure out a way to graphically represent all of this in…