How to Promote Customer Engagement on Youtube

Social media is a fantastic tool for engaging with your customers and providing value where they're already spending so much of their time - in their Facebook news feeds, Twitter…

How to Boost Your YouTube Traffic & Subscribers

It's great if you're already producing YouTube videos for your business, but what if nobody is watching them? That doesn't do much for anybody. Creating an engaging YouTube video can…

3 Ingredients for a Successful Engaging Video

Do you create video content for your business? If not, it's time to push yourself and get started! By 2017, video content is expected to be responsible for nearly 73%…

Branding a Bakery: A Logo Case Study

Entrepreneur and baker du jour Jason Sigala wanted to open his own bakery in Southern California, offering quality, old-fashioned American desserts made from scratch. He wanted his shop’s branding to…

The Only Real Way To Get More Pinterest Followers

A lot of social media experts will tell you how to get more followers on Pinterest, but the fact is there is really only one thing that works sustainably and…

Who Is Actually Going To Buy Your Products?

Have you ever been cruising the web or wandering down the aisle of a local shop, seen a product, and thought "who would ever buy that?" Maybe it's useless, maybe…

3 Essential PR Tips For Crafters

As a crafter and small business owner, it's probably likely that you got into your line of work because you loved to make things and not because you, say, really…

How to Start Your Own Etsy Shop: A Checklist

You've been crafting in your garage for years, and everyone you know says you should sell your products in an actual marketplace. You've read the stories and heard the tales…

How To Do Sponsored Content The Right Way

Depending on who you ask, sponsored content could be many things. Though at its heart it's a pretty basic concept — a blend of journalism and advertising that promotes a…

Mother’s Day Gift Ideas For Small Business Owners

Office supplies don't exactly scream luxury, which is why most at-home work spaces tend to be on the drab side. If your mom, wife or partner owns a business, it's…