money & life

How to Promote Customer Engagement on Youtube

Social media is a fantastic tool for engaging with your customers and providing value where they’re already spending so much of their time – in their Facebook news feeds, Twitter streams, and elsewhere online. As you’re creating your video content, be sure to focus on…

money & life

How to Boost Your YouTube Traffic & Subscribers

It’s great if you’re already producing YouTube videos for your business, but what if nobody is watching them? That doesn’t do much for anybody. Creating an engaging YouTube video can (and should) take a lot effort. Your viewers need to walk away with something tangible…

craft & maker

Who Is Actually Going To Buy Your Products?

Have you ever been cruising the web or wandering down the aisle of a local shop, seen a product, and thought “who would ever buy that?” Maybe it’s useless, maybe it’s out-of-control pricey, or maybe just deeply unfortunate-looking, but forever reason, this particular product just…

craft & maker

3 Essential PR Tips For Crafters

As a crafter and small business owner, it’s probably likely that you got into your line of work because you loved to make things and not because you, say, really loved marketing and advertising. Unfortunately, if you own your own craft business, marketing and advertising…

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