featured, money & life

6 Steps to Becoming a Video Marketing Pro

James Wedmore didn’t set out to become a video marketing professional. In fact, when he got his start in YouTube marketing, he was moonlighting as a bartender with some pretty slick Tom-Cruise-in-Cocktail skills and thought he could make an extra buck or two teaching other ambitious…

music & audio

How To Set Yourself Apart As An Audio Engineer

Audio engineers often think they can do it all — including recording and producing. And honestly, that’s what makes them so versatile and knowledgable about the ins and outs of making sounds. It often starts out modestly, with a stab at recording your own band’s…

money & life

5 Creative Ways To Market With Business Cards

Slinging business cards is simple when you’ve got networking events, trade shows, and conferences packed on your calendar. But when you’re hunkered down at your desk getting work done, it’s not as easy to share your information with colleagues and potential clients. Don’t let that…

music & audio

3 Innovative Revenue Streams for Musicians

This article originally appeared on Sonicbids With album sales nowhere near what they used to be (unless your name is Taylor Swift, who probably doesn’t frequent indie artist advice columns), and streaming not yet a truly viable source of income for musicians, a lot of…

creativity

Earth Day: A Case Study In Brilliant Marketing

World Earth Day is Wednesday, April 22. The holiday, which spurs activists and regular people to consider their impact on the environment, lobby for policies which could help curb global climate change, and push their friends and neighbors to consider daily steps toward conservation, is…

music & audio

A Quick Guide to Instagram Marketing For Musicians

This article originally appeared on Sonicbids While dozens of social outlets exist for artists today, Instagram is quickly becoming one of the most useful tools for an artist’s career. This is certainly not old news, and Instagram has reigned supreme for artists and brands since its…

music & audio

5 Expert Tips For Designing Incredible Album Art

Rebecca King is the founder of Renegade Chihuahua, who specializes in art and design for the music industry. Full disclosure: she’s also my wife. Given that she’s designed literally hundreds of covers for Universal Music Group and many independent bands alike, I thought she’d be…

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