In under four minutes, creative video production company Fidelity Format asks one huge question: What is the relationship between photographer and camera? Iconic photographer Eve Arnold is often quoted as…
Seven years ago, I started my own handmade business, and three years, later I quit my day job to do it full-time. And whoosh! Just like that, I started getting…
Social media managers are pretty into numbers. Followers, likes, retweets — it's all about the catch-all term of "engagement," largely because that number is what both bosses and clients alike…
Congratulations! You've set up your business, you've beefed up your branding, and you're finally ready to get your product the exposure it deserves. Whether you're an independent artist, a photographer,…
Here's a staggering fact: 89 billion emails get sent everyday. However, the vast majority just don't get opened. If you're running a small business, you need to make sure that your…
This week, Megan Auman is showing our craft audience how to sell their products to retailers – a crucial step for any small business. Curious about the process, we decided…
You've probably seen our Instagram galleries here on the blog (missed those? You can catch up here, here, and here.), but, like a lot of small business owners, you may still get…
For many creatives, social media is viewed as a necessary evil — with emphasis on "evil." It's a marketing necessity, but it's tiresome. It's cumbersome. It's daunting. But it really,…
Once the refuge of canned radio DJs and people with crummy microphones broadcasting from their parents' basements, podcasts have, in the last five years or so, because extraordinarily legitimate marketing…
In 1998, designer Bruce Mau wrote a manifesto that changed design and storytelling as we know it. "The Incomplete Manifesto for Growth" is a list of 43 rules that apply to…
