music & audio

7 Reasons Why Your PR Campaign Didn’t Work

This post originally appeared on Sonicbids.  I’ve already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media growth, name recognition, a press kit, and further development. A PR campaign is critical, but it may not always…

music & audio

Steal These PR Strategies to Get Press for Your Band

This post originally appeared on SonicBids.  When promoting a record, there are a couple of different philosophies about the most effective way to get your music heard. One, the carpet-bomb method, involves sending a press release, download, or digital stream to every contact in your press list…