5 Ways Your Social Media Efforts Are Failing
Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits — ineffective, and a complete waste of time. Most businesses get the importance of being active on social media, but few know what’s really important when it…
5 Things I Wish I Knew Before Starting My Business
I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you’re telling me f-stop and aperture ARE THE SAME THINGS?!? Still asking yourself, ‘What is aperture?’…
The Best Photo Editing Apps for Android Users
With every new iPhone and iOS update, Apple makes one thing clear: Photography is very, very important to mobile phone users. Statistically, that’s a trend that’s pretty easy to see; Instagram announced last year that it had topped 800 million users, and the various iPhone…
How to Visually Brand Your Pinterest Profile
As a Pinterest influencer and ambassador with nearly one million followers, I’ve taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I’ve identified with most clients is their Pinterest profile does not embody the essence of their brand….
How to Grow Your Business with Snapchat
How do you decide whether to grow your business with Snapchat when there are so many conflicting stats about the platform? The company’s Q4 2017 revenue went up by 72% compared to a year earlier, signaling that more businesses are investing in Snapchat ads. In…
Social Media Basics You Need to Know (But Are Too Afraid To Ask)
The internet and social media has changed in huge and wondrous ways since the days of free AOL CDs, and if you still feel vexed, it can be hard to ask for help. Everyone else seems to know what they’re doing, but you’re still nervous…
8 Essential Skills Content Marketers Must Have in 2018
With 91% of B2B companies and 86% of B2C companies employing content marketing as a strategy, it is clear that there is a demand for freelance content marketers. However, as with all marketing strategies, content marketing has evolved through the years. Marketing technology, artificial intelligence,…
Why Pretty Pictures Alone Won’t Get You Instagram Followers
When my business partner KC and I first started Academy of Handmade in 2013, Instagram was still very much a thing brands were figuring out — and from the looks of things on there right now, that’s still the case. But at the time, we knew…
The Best Brands on Pinterest — And How You Can Copy Their Strategy
Widely considered to be the exclusive purview of brides-to-be and moms in need of creative snack ideas, Pinterest is actually a very powerful marketing and sales tool, especially for owners of craft and design businesses. Great for SEO, great for brand-awareness, and a really easy way to establish…
How to Make 2018 Your Most Successful Craft Business Year Yet
Unlike almost every other industry, which mostly lags during the month of December, the craft business is its busiest right around the holiday season. As everyone flocks to Etsy to purchase their beautiful handmade gifts, the sellers are caught in a whirlwind of furious fulfillment….
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