Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits -- ineffective, and a complete waste of time. Most businesses get the…
I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you're…
With every new iPhone and iOS update, Apple makes one thing clear: Photography is very, very important to mobile phone users. Statistically, that’s a trend that’s pretty easy to see;…
As a Pinterest influencer and ambassador with nearly one million followers, I've taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I've identified…
How do you decide whether to grow your business with Snapchat when there are so many conflicting stats about the platform? The company’s Q4 2017 revenue went up by 72%…
The internet and social media has changed in huge and wondrous ways since the days of free AOL CDs, and if you still feel vexed, it can be hard to…
With 91% of B2B companies and 86% of B2C companies employing content marketing as a strategy, it is clear that there is a demand for freelance content marketers. However, as…
When my business partner KC and I first started Academy of Handmade in 2013, Instagram was still very much a thing brands were figuring out -- and from the looks…
Widely considered to be the exclusive purview of brides-to-be and moms in need of creative snack ideas, Pinterest is actually a very powerful marketing and sales tool, especially for owners of craft…
Unlike almost every other industry, which mostly lags during the month of December, the craft business is its busiest right around the holiday season. As everyone flocks to Etsy to…