The One Test to Define Your Brand and How the World Sees You

When Porter Gale, author, speaker, and former VP of Marketing for Virgin America, taught Your Network is Your Net Worth, she asked students to one important question to guide their goal-setting and…

Social Media Metrics: What Do They Actually Mean?

Social media managers are pretty into numbers. Followers, likes, retweets — it's all about the catch-all term of "engagement," largely because that number is what both bosses and clients alike…

6 Rules For Being Likable on Social Media

Social media is undeniably powerful for creatives, especially those of us who have small businesses or are self-employed as freelancers. Great for networking, finding potential clients, and doing market research,…

Social Media Tips: Grow Your Brand Without Losing Your Mind

For many creatives, social media is viewed as a necessary evil — with emphasis on "evil." It's a marketing necessity, but it's tiresome. It's cumbersome. It's daunting. But it really,…

How to Promote Your Band Online and On the Street

Promoting your band has changed a lot in the last few decades. What started as passing out fliers and getting your name out by word-of-mouth has now become Internet promotion…

8 Tips for Designing the Perfect Facebook Profile

It feels like Facebook is constantly changing, leaving us to Google "what is the right size for a Facebook profile photo" and also "Is Facebook even worth out time anymore?"…