Do you ever wonder why you’re constantly publishing content on social media? What’s it all for, what’s the bigger picture?
As a small business, your top goal is to make sales. And, despite what you may have heard, social media really can increase your bottom line – in a big way!
Facebook has consistently been the #1 source of referral traffic for my handmade business, Tiny Hands, for years. And that traffic reliably leads to sales. But, Facebook doesn’t just drive sales for me, it works for the thousands of handmakers and it can work for you too.
If you’ve been struggling to turn Facebook fans into customers, you are probably one of these all-too-common Facebook mistakes:
1. You only post about your products. I’ve seen far too many Facebook pages limping along, only posting about the maker’s own products.
While it feels counter-intuitive to post about anything else, no one likes to be sold to all the time.
You don’t like it and neither do your own customers.
Switch things up a little bit.
One easy way to diversify is to post pictures from your studio. This is a great way to keep your business top of mind without being salesy.
Another way to connect with customers is to talk about what you value (as a business) in your social media posts. You’ll attract like-minded people who will appreciate your work.
2. You post inconsistently. When was the last time you posted on your Facebook page? And the time before that?
If you have to check or you can’t remember, you’ll need to rethink your strategy. Facebook’s complicated algorithm prevents yours fans from seeing all your posts.
Because of this, you need to post multiple times times daily.
Your don’t have to worry about overwhelming your fans because the reality is: they’re not seeing all of your posts.
Facebook favors consistent and frequent activity. You have to feed the beast – the right way.
Creating a content plan for your posts and using scheduling tools are great ways to create a consistent presence without spending your entire day on Facebook.
3. You don’t think about your customer first. When you’re in business selling your handmade products, you truly are in the business of people. That personal (and personable touch) is your major differentiator from the mass-producers.
The moment you can wrap your head around that, your marketing efforts will experience a shift and you’ll start to have more consistent sales.
We’ve all heard the adage: the customer is always right.
Here’s my own twist to that: Your customer comes first.
Make the effort to create a positive experience for everybody who interacts with your brand. Be diligent about responding to comments and saying thank-you!
The result is the rule of reciprocity in action. The more love you give to your fans, the more they’ll think of you when it is time to buy.
If you want to learn how to turn your fans and followers into loyal, paying customers join me for Selling On Social: A Complete Guide. I will show you a variety of super simple ways to sell directly on social media (even if you don’t have huge fan base or ecommerce website).
Are you ready to start selling your craft projects?
Download our free PDF: Etsy 101: A Guide to Getting Started! This comprehensive collection of notes, worksheets, and slides from Marlo Miyashiro’s class, Etsy 101: Launch Your Handmade Shop gives you the tips and insights you need to launch a successful Etsy shop!