Branding is one of those things that is often talked about and often misunderstood. We all know that having a solid brand is important to our business, but many of us are confused about what having a strong brand is and how to build one for ourselves. So let me break it down for you.
Your brand is all encompassing. It’s your work. Your style. Your passion. Your voice. Your personality.
Your brand isn’t just your logo or your color pallet or your website or the packaging you use. Those things are important parts of your brand, but they are not the most important part of your brand.
A strong brand is instantly recognizable. It’s what your clients think of when they hear your name or your company’s name. Strong brands make people feel something. And having a strong brand is essential to having a strong profitable business.
So how does one build a strong brand?
To answer that, lets look at the three top characteristics of a strong brand
Strong brands are unique. They stand out. They have an individual point of view that they are not afraid to share. Strong brands know exactly what they do, why they do and how they are different from everyone else!
Strong brands are consistent. Their work is predictable. Their clients know what to expect and that builds trust and customer loyalty. It is okay to be a one trick pony my friends, just make sure your trick is a good one!
Strong brands know their audience. They know who their people are and they talk directly to them. This is such a huge part of building a strong brand! Knowing your audience and speaking directly to them is how you turn your clients into fans who will come back again and again and will also sing your praises from the rooftops!
Want to learn more about how to build a strong brand? Join me for my Photo Week class, How to Develop and Market Your Brand, where I’ll walk you through exactly how to build a strong brand and how to use that brand to build a fail proof marketing plan!