There is a myth about building a business on the internet that irks Megan Auman to no end.
Megan is a wildly successful jewelry maker and a beloved business coach. And the belief that ‘the internet is a golden ticket that lets you build your business for free’ drives her bonkers.
The reality? Running a business is hard work and growing a business requires ongoing investments. Making those investments can be uncomfortable – which is why that myth bugs here so much – she sees how detrimental it can be for small business owners.
“You have to be willing to invest in the things that grow your business in order to get to where you want to go,” Megan explains.
In How to Make a Living Selling What You Make, Megan was speaking directly to crafters and makers who have high overhead costs, but it is a logic that applies to all creatives launching a business.
“This is not an ‘if you build it they will come’ scenario.” Everything from getting customers to your online shop to appearing at trade shows will cost you, and those expenses add up, which is why it is crucial to be realistic about business expenses and price your goods accordingly.
By failing to adequately anticipate how expensive materials, marketing, or professional services really are, you run the risk of undercharging and putting yourself out of business.