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Become a Working Artist

with Lisa Congdon

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  •   Trailer

  •   09 Develop Your Business's Personality

    31:44

Class duration: 10h 35m

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    57 student reviews

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About The Class

A Grown-Up's Guide to Selling Your Art


"This is an incredibly helpful class for anyone who feels intimidated by all the "giants" in the land of art, and wonders if it's really worth keeping trying to make money from their talent. Lisa breaks everything down into manageable steps, while not dumbing things down. Her manner is very approachable, so that you can imagine yourself doing what she does. Her generous spirit means too that she is sharing really useful stuff - not just some fluff, and keeping all the good ideas for herself!"
 - Janet and Craig Mathewson (CreativeLive Students)

An enthusiastic audience that appreciates your art is waiting for you. Join Lisa Congdon, illustrator, artist, and author of Art, Inc. for Become a Working Artist and learn everything you need to know to make a living as a fine or commercial artist.

In this class, you will find out exactly what it takes to break into the art world and reach new, diverse audiences. Lisa will show you how to:

  • Identify the characteristics that make your style unique
  • Map out the vision and goals that will drive your artistic career 
  • Navigate the fine art market and break in to it
  • Land and negotiate art licensing deals
  • Develop effective techniques for promoting your work
Every artist faces rejection and setbacks on the road to finding an appreciative and paying audience. Become a Working Artist will teach you how to navigate the inevitable disappointments and push through to build a vibrant, rewarding career in art.

Making money as an artist doesn’t have to be far-fetched dream, Lisa Congdon will show you how to make it a reality.  

Topics Covered


Lesson Plan

  1. 01

    The Beginnings of a Working Artist

    20:21
  2. 02

    Embracing Yourself as an Artist

    46:31
  3. 03

    Actionable Goals to Achieve Your Dream

    26:55
  4. 04

    Setting Intermediate Goals

    28:13
  5. 05

    Creating Actionable Tasks

    29:08
  6. 06

    Understand the Fine Art World

    21:48
  7. 07

    Crafting Your CV, Statement, Biog, & Portfolio

    35:34
  8. 08

    Gallery Shows: Personal & Juried

    27:18
  9. 09

    Develop Your Business's Personality

    Make your business come alive in a way that feels authentic to you and resonates with others.

    31:44
  10. 10

    Your Messaging & Communication - Part 1

    23:12
  11. 11

    Your Messaging & Communication - Part 2

    20:04
  12. 12

    Successfully Promote Your Work

    23:54
  13. 13

    Blogging for Artists

    36:52
  14. 14

    Picking Social Media Platforms

    27:12
  15. 15

    Make Money Selling Your Own Work

    29:13
  16. 16

    More Methods to Sell Work & Pricing

    40:59
  17. 17

    Understand Illustration & Licensing

    36:10
  18. 18

    Tips for Breaking into Art Licensing - Part 1

    21:02
  19. 19

    Tips for Breaking into Art Licensing - Part 2

    25:41
  20. 20

    Planning for Success

    30:30
  21. 21

    When to Get Help & Saying No

    17:29
  22. 22

    Your Criteria to Say Yes

    35:55

Meet Your Expert

Lisa Congdon

Fine artist, illustrator and author Lisa Congdon is best known for her colorful paintings and hand lettering. She works for clients around the world including MoMA, REI, Harvard University, Martha Stewart Living, Chronicle Books, and Random House Publishing, among many others.

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf llustrated Quote Print
  • pdf Workbook

100% of students recommend this class.
See what some of them have to say.

  • user-600479

    October 2014

    I was very happy and inspired to be able to attend to this class! It helped me so much to understand which are my goals as an artist and what I need to make to make them happen. Lisa is amazing and I cannot be happier to have been part of this, thank you so much!! I am now more than inspired to create beautiful things and make the tasks I need to make to become the professional artist I aim to be. Thank you Lisa for your wonderful generosity and Creative Live for hosting and creating such a wonderful event!

  • sarahyork

    October 2014

    This course was fantastic! The format was great and Lisa was extremely helpful, knowledgable, and engaging. I was so inspired and loved that she gave very real information and great advice. I came away with a great new plan for my business and a renewed excitement for growth. I would highly recommend this class!

  • Simply Stated Architecture, PC

    Simply Stated Architecture, PC

    October 2014

    Professionally, I am an architect, but I also dabble in some watercolors as well as wood and metal work. When I started my own architectural office, I found good resources for business information were scarce. Most of what I found applied to retail or service businesses that really did not apply to a creative professional. One of the best resources I have found has been my local art guild - The Yellow Breeches Chapter of the Pennsylvania Guild of Craftsmen. I found that the painters, jewelers, potters, fiber artists, and other artists faced much more similar issues to what I was dealing with than the contractors, store owners, financial planners, insurance salesmen, and other business people that I was finding in business groups and classes. Lisa Congdon's class is the first CreativeLive course that I've taken. I had signed up for the CL email recently and Lisa's class just caught my eye. I'm glad that I took the time to sit through the sessions. A few of the segments - such as that on illustration and licensing or fine art - really did not have any practical application to my own situation. But there were items of value in pretty much all of the segments that I could take away to adapt in my own business. For someone just starting off in a creative profession, I'd highly recommend Lisa's course as a roadmap of items to keep in mind and plan for in their business. But by no means should you consider this to be a "beginner only" course. I started my business four years ago and I really wish that I had found something like this course in those first months or first year. But even after four years, I found great value in this course. The information on setting goals, actionable tasks, and the final segment on managing your success were extremely valuable and gave me many items to work into my own business in the coming weeks and months.

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