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Build a Stand-Out Business

with Tara Gentile

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  •   Trailer

  •   05 Find Your Unfair Advantage

    29:28
  •   17 Write a Stand-Out Business Bio

    51:42
  •   21 Check In with Students

    40:26

Class duration: 18h 7m

See all 27 lessons
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    68 student reviews

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About The Class

Don’t Let Your Business Get Lost in the Crowd


"Four Words: This Changed My Life. What sets this apart is Tara's ability to connect with you- which is exactly what you want to do with YOUR clients. The classes are chock full but Tara guides you effortlessly making the information easy to digest. At the end of each day is homework so you have the opportunity to put into action what you learned. I loved this!"
-CreativeLive Student

Your business should be a beacon for the right people. It should effortlessly connect with the customers and clients who can benefit most from the product or service you have to offer.

But with the market getting noisier and noisier, it can be hard to stand out.

The good news is that you can design your business to be that beacon. You can bake what makes it unique into everything you offer and every message you bring to market.

Tara Gentile, one of our bestselling Money & Life instructors, has developed a system for ensuring your business stands out, without resorting to fads or formulas. Tara helps you tap into what makes your business naturally attractive so customers want to do business with you.

In this 25 lesson course, Tara Gentile guides you step-by-step through how to:

  • Use your natural strengths to shape your business even if you’re new to entrepreneurship
  • Leverage your passion so you can create marketing that’s natural & authentic
  • Find your Unfair Advantage so you can standout from the crowd
  • Focus on a singular goal and start creating your legacy
  • Build on a set of Guiding Principles so you always know the right decision
  • Share your vision so you can create a community and audience
  • Speak with a unique voice so you’re never mistaken for the competition
Throughout the course, we’ll tackle goal-setting, community-building, social media, content marketing, metrics and analysis, sales, and product development.

By the end of these 25 powerful lessons, you’ll have a complete blueprint for building your stand-out business and leading yourself to the success you dream of.

Don't have Adobe Acrobat Pro DC yet? Save 13% off here and get everything you need for your business.


Lesson Plan

  1. 01

    Your Business, Your Way is the Only Way

    45:03
  2. 02

    Make Your Business Fascinating

    39:50
  3. 03

    Create Your Guiding Principles

    35:37
  4. 04

    Analyze the Market

    36:52
  5. 05

    Find Your Unfair Advantage

    29:28
  6. 06

    Enter the Conversation

    46:51
  7. 07

    Fill Your Customers Need: Case Study with Sue Bryce

    39:18
  8. 08

    Know Your Conditions for Connection: Case Study with Alex Blumberg

    34:13
  9. 09

    Insert Your Unique Point of View

    26:40
  10. 10

    Create Unique Content

    31:20
  11. 11

    Identify Your Vision

    37:58
  12. 12

    Elicit the Right Responses

    36:19
  13. 13

    Define Your Key Performance Indicators

    47:57
  14. 14

    Track Your Key Performance Indicators

    14:50
  15. 15

    Declare Your Chief Initiative

    54:01
  16. 16

    Make Your Website Stand Out

    1:02:57
  17. 17

    Write a Stand-Out Business Bio

    51:42
  18. 18

    Sell Products That Stand-Out: Case Study with Chase Jarvis

    46:39
  19. 19

    Build a Compelling Communiity

    42:50
  20. 20

    Create Your Digital Sales and Marketing Plan

    38:09
  21. 21

    Check In with Students

    40:26
  22. 22

    Creating Email that Stands out & Sells with Julie Gora from MailChimp

    55:09
  23. 23

    Stand Out on Social Media

    1:02:17
  24. 24

    Build a Distinctive Blog

    37:51
  25. 25

    Sell Yourself

    40:24
  26. 26

    Go Forth & Conquer

    20:58
  27. 27

    Final Check In with Students

    32:13

Meet Your Expert

Tara Gentile

Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Free Month at Kickstart Labs for New Members
  • pdf Syllabus
  • key Business Style Guide
  • zip Worksheets
  • pdf Business Style Guide - PDF Version
  • pptx Business Style Guide - Powerpoint Version
  • zip Student Intros
  • pptx Powerpoint Template
  • key Keynote Template

100% of students recommend this class.
See what some of them have to say.

  • user-fb18d9

    April 2015

    At first I was tuning in to watch live from my computer at work but I kept missing nuggets (because I was at work obviously) so I just bought the entire course. I have been doing the exercises at my pace and I love it. I had done my Fascination Advantage test before but didn't know how to incorporate them into my business. I am Mystique and Prestige. I thought I had to be loud and showy as a photographer which does not suite my style. After finding out that Sue Bryce has a Prestige and Mystique advantage (which truly made my day) I now see how I can make those advantages work for me. Tara has taught me so much already. I finally feel confident in my choice to not do wedding, family or boudoir photography. For a long time I felt like those were the only options. But I know now that I can do whatever I want as long as I fill a need and I have a good business model. But most of all I feel focused and confident about the choices I am making as a photographer. This is a feeling I've never felt after taking any other workshops or reading any other self-help books. I am a Tara Gentile fan for life.

  • Creativelive Student

    April 2015

    This course has totally transformed my way of thinking 'business' & relating it to & using my unique qualities as a person to help my business stand out...never saw this link before, thanks Tara! What Tara has done with this course is help me become my own business coach by helping me to recognize my vision; my uniqueness & how I'm going to bring these together to make a successful & profitable business. I would recommend it a 100 times over :-) Thanks Tara & Thanks Creativelive...you ar e helping to create star businesses! :-)

  • Amy Lamp

    Amy Lamp

    April 2015

    I can't say enough good things about this course. Tara provided so many new ways for me to think about my approach to the business I'm building -- from branding and personality, to vision and goals. The sessions are very methodical and focused, with actionable steps that help us move in the direction we WANT to move, not the direction that others say we should. And that's my favorite part of this bootcamp: that the key to a stand-out business lives within each of our unique styles. The sections on Fascination Language were pivotal for me. They got my brain energized about all of the ways I can use my natural approach as an advantage, as opposed to feeling held back by things that drain me. I was also impressed with the questions from the audience, how smart and relevant they were, and how astute Tara's responses were. If you missed the live broadcast of this bootcamp, the cost to purchase is well worth it.

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