Building Your Brand
with Porter Gale
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01 Introduction, Business Basics1:21:03
Class duration: 14h 21mSee all 12 lessons
About The Class
get your branding right.
Every successful business needs to have a clear brand message. Porter Gale is a consultant and former VP of marketing for Virgin America. In this class she’ll teach you everything you need to know to a business idea all the way to the front pages of major publications.
This class condenses 20 years of knowledge in creative development, social media, email marketing and PR and delivers it all in concise, easy to follow steps.
During this class, Porter will discuss:
- Naming your company
- Creating a corporate culture
- Multi-channel marketing and more!
She’ll share the stage with entrepreneurs from some of the world’s most innovative brands, like Virgin America, Dollar Shave Club, and Hint Water. You’ll learn how the pros build a brand through interviews, case histories, resource lists, and how-to tips.
A successful business brand understands its ideal customers and employs a team that consistently finds a way to stand out in the crowd. Learn how to build that brand from Porter Gale.
Introduction, Business Basics
Get an overview of the topics Gale will cover in this comprehensive and inspiring business branding class.1:21:03
Naming (with Guest Mike Pile)1:03:46
Legal (with Guest Alon Rotem)1:00:35
Creative (with Guests Jesse McMillin & Michael Dubin)1:18:24
Culture & Innovation (with Guest Mike Del Ponte)1:28:26
Web Basics (with Guest Joe Fletcher)1:06:06
Email Basics (with Guest Adam Peddicord)1:00:07
Communication Planning (with Guest Karen Halstead)1:14:57
Partnership Marketing (with Guest TJ Sassani)1:09:26
Experiential Design (with Guest Craig Min)1:12:18
Social Media (with Guest Rachel Masters)1:17:45
Public Relations (with Guest Paul Owen)1:09:02
Porter Gale is an internationally known public speaker, networker, and entrepreneur with more than twenty years of experience working in marketing, advertising, and independent filmmaking. From 2007 to 2011, Porter was Vice President of Marketing at Virgin America. Prior to ... read moreSee instructor's Classes
Building a Brand eBook.pdf
Porter Day 1 Slides.pdf
Porter Day 2 Slides.pdf
Day 3 Slides.pdf
Building a Brand eBook - Section 1.pdf
The Funnel Test.key
The Funnel Test.pdf
1 Page Business Plan.pdf
1 Page Marketing Plan.pdf
100% of students recommend this class.
See what some of them have to say.
Thank You so much Porter Gale I have learned so much you made me view everything in a more professional way seeing how the big boys do it made me realize the steps that need to be taken for success. You are a very smart thank you again for sharing your knowledge I have the title of your book stuck in my head I think is powerful.
This is an excellent course which delivers so much key information to developing your brand. Highly recommended!
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