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Building Your Brand

with Porter Gale

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  •   01 Introduction, Business Basics


Class duration: 14h 21m

See all 12 lessons
  • 10K students

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  • 100% recommended

    2 student reviews

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About The Class

get your branding right.

Every successful business needs to have a clear brand message. Porter Gale is a consultant and former VP of marketing for Virgin America. In this class she’ll teach you everything you need to know to a business idea all the way to the front pages of major publications.

This class condenses 20 years of knowledge in creative development, social media, email marketing and PR and delivers it all in concise, easy to follow steps. 

During this class, Porter will discuss:

  • Naming your company
  • Creating a corporate culture
  • Multi-channel marketing and more!

She’ll share the stage with entrepreneurs from some of the world’s most innovative brands, like Virgin America, Dollar Shave Club, and Hint Water. You’ll learn how the pros build a brand through interviews, case histories, resource lists, and how-to tips.

A successful business brand understands its ideal customers and employs a team that consistently finds a way to stand out in the crowd. Learn how to build that brand from Porter Gale.

Topics Covered

Lesson Plan

  1. 01

    Introduction, Business Basics

    Get an overview of the topics Gale will cover in this comprehensive and inspiring business branding class.

  2. 02

    Naming (with Guest Mike Pile)

  3. 03

    Legal (with Guest Alon Rotem)

  4. 04

    Creative (with Guests Jesse McMillin & Michael Dubin)

  5. 05

    Culture & Innovation (with Guest Mike Del Ponte)

  6. 06

    Web Basics (with Guest Joe Fletcher)

  7. 07

    Email Basics (with Guest Adam Peddicord)

  8. 08

    Communication Planning (with Guest Karen Halstead)

  9. 09

    Partnership Marketing (with Guest TJ Sassani)

  10. 10

    Experiential Design (with Guest Craig Min)

  11. 11

    Social Media (with Guest Rachel Masters)

  12. 12

    Public Relations (with Guest Paul Owen)


Meet Your Expert

Porter Gale

Porter Gale is an internationally known public speaker, networker, and entrepreneur with more than twenty years of experience working in marketing, advertising, and independent filmmaking. From 2007 to 2011, Porter was Vice President of Marketing at Virgin America. Prior to ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Building a Brand eBook.pdf
  • pdf Porter Day 1 Slides.pdf
  • pdf Porter Day 2 Slides.pdf
  • pdf Day 3 Slides.pdf
  • pdf Building a Brand eBook - Section 1.pdf
  • pdf Partnership Scorecard.pdf
  • pdf The Funnel Test.key
  • pdf The Funnel Test.pdf
  • pdf 1 Page Business Plan.pdf
  • pdf 1 Page Marketing Plan.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    March 2013

    Thank You so much Porter Gale I have learned so much you made me view everything in a more professional way seeing how the big boys do it made me realize the steps that need to be taken for success. You are a very smart thank you again for sharing your knowledge I have the title of your book stuck in my head I think is powerful.

  • Creativelive Student

    Creativelive Student

    March 2013

    This is an excellent course which delivers so much key information to developing your brand. Highly recommended!

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