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Command the Fees You Deserve

with Ilise Benun

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  •   Trailer

  •   01 Class Introduction

    14:12
  •   06 Tool #1: Your Elevator Pitch

    21:00

Class duration: 12h 12m

See all 44 lessons
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About The Class

the right clients, the right prices.

Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.

Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:

  • Inspiring ideas for finding and approaching clients
  • Step-by-step instructions on pricing and proposals
  • Tips for keeping clients happy and projects on track

You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.

Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.


Lesson Plan

  1. 01

    Class Introduction

    14:12
  2. 02

    The Big Ideas: Your Mindset

    17:20
  3. 03

    Deciding Your Goals

    20:17
  4. 04

    Do You Have What It Takes?

    12:40
  5. 05

    Overview of the Top 5 Marketing Tools

    21:43
  6. 06

    Tool #1: Your Elevator Pitch

    21:00
  7. 07

    Tool #2: Effective Networking

    22:29
  8. 08

    Tool #3: Your LinkedIn Profile

    26:56
  9. 09

    Tool #4: Your Marketing Smart Website

    22:18
  10. 10

    Tool #5: Your Email Newsletter

    18:34
  11. 11

    The 4 C's of Marketing

    09:06
  12. 12

    What to Do Each Day

    25:05
  13. 13

    Case Study: Skype Guest Jill Anderson

    21:03
  14. 14

    Intro - What We've Learned So Far

    11:06
  15. 15

    Red Flags: Chaos & No Budget

    17:41
  16. 16

    Red Flags: Cluelessness & Disrespect

    09:58
  17. 17

    How to Decline a Project with Grace

    12:25
  18. 18

    How to Handle Drama Queens

    07:00
  19. 19

    How to Clone Your Favorite Client

    30:52
  20. 20

    How to Find Your Focus

    21:45
  21. 21

    Target Market Brainstorm

    15:28
  22. 22

    How to Locate a Viable Market

    09:37
  23. 23

    How to Research Your Best Prospects

    17:09
  24. 24

    How to Approach Your Best Prospects

    17:07
  25. 25

    Anatomy of a Warm Email Message

    14:30
  26. 26

    Warm Email Prospecting with Ed Gandia

    16:59
  27. 27

    Reasons You Don't Talk Money

    10:19
  28. 28

    How to Talk Money & Gauge a Prospects Budget

    16:12
  29. 29

    How to Decide Whether to Do a Proposal

    19:00
  30. 30

    Session 3 Intro - What will we cover?

    08:42
  31. 31

    What Are You Worth?

    09:38
  32. 32

    How To: The Science of Pricing

    13:19
  33. 33

    How To: 4 Pricing Strategies

    26:45
  34. 34

    How To: Art of Pricing

    09:05
  35. 35

    Charging Your Worth with Terri Trespicio

    11:33
  36. 36

    You Got Them Hooked: Now What?

    26:02
  37. 37

    Anatomy of a Proposal

    18:21
  38. 38

    Best Practices for Proposals

    18:08
  39. 39

    How to Identify Who is "Closeable"

    10:38
  40. 40

    How to Close the Deal

    26:58
  41. 41

    Negotiating Tips

    05:07
  42. 42

    Negotiating for Creatives with Katie Lane

    19:08
  43. 43

    Q & A: Any Remaining Obstacles?

    13:37
  44. 44

    Putting It All Together

    16:03

Meet Your Expert

Ilise Benun

Ilise Benun is an author, business coach, national speaker, the founder of Marketing-Mentor.com and adjunct faculty at Pratt Institute and Maryland Institute College of Art, host of the Get Better Clients Bootcamp and a Program Partner for HOW Design Live, the largest design conference in the U.S. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Ilise Benun -- Command Your Fees Workbook.pdf
  • pdf Ilise Benun - Chapter 1 - Creative Professionals Guide to Money.pdf
  • pdf Ilise Benun - Do You Have What it Takes Quiz.pdf
  • pdf Ilise Benun - Jill A Case-Study.pdf

100% of students recommend this class.
See what some of them have to say.

  • Rashida B.

    Rashida B.

    January 2015

    I wasn't able to catch this during the day, but I stayed up literally all night for three nights watching the replays. AMAZING. This definitely goes up there with the best of the best and most useful Creativelive courses ever. Pricing isn't the most exciting topic in the world. However, Ilise was passionate about the subject and her enthusiasm made this not only interesting but fun. I loved how she infused it with her vast knowledge and real world examples. Her guests were just as interesting. This was all around GREAT!

  • Steve-O

    Steve-O

    January 2015

    Helping others help themselves. Ilise Benun is clear and well-organized. The methods she shares are easy to understand while honest and straightforward in approach, stating from the git-go that work on my part is required. Ilise draws on her own experience as well as the methods and experience of other professionals in this course. She welcomes us into a proven plan for successful growth embracing an attitude of progress rather than perfection and attraction rather than promotion. This is my kind of mentor!

  • TxWhimsyArtist

    TxWhimsyArtist

    January 2015

    Oh wow! My favorite course to date! Ilise's expertise was tremendously helpful. Thanks to Ilise, I'm not "stuck" any longer and I'm so excited to implement the wealth of knowledge I've gained from this master Marketing Mentor. This course is well worth the cost at any price!! Thank you so much Ilise!! Tammy@GammysHouse.com

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