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Create a Marketing Plan & Grow Your Standout Business

with Tara Gentile

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  •   01 Class Introduction


Class duration: 9h 18m

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    39 student reviews

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About The Class

Get proactive instead of reactive with your marketing plan

Marketing your small business can feel like throwing spaghetti at the proverbial wall.

You try all the things you’re “supposed" to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.

You spend tons of time and energy—and probably some money too. And after all that…

You wonder whether it’s really paying off or not. Is your business really growing? Or is it just your workload…?

Marketing isn’t something you want to mess around with. You want confidence. You want to know it’s working. And, perhaps most importantly, you want to know exactly how you can accelerate your success once you get it right.

Most business owners lack 2 essential pieces of the marketing puzzle. These 2 missing pieces keep them from fully utilizing all the effort they’re already putting into marketing while also keeping them from discovering just how rewarding (and fun) marketing can be.

The first essential piece is a plan. That plan needs to help you be productive, efficient, and decisive. It can ever bring focus and clarity to the whole way your business operates. This class has that covered.

The second essential piece is a solid messaging foundation. The difference between your campaigns and the ones that really, truly pay off isn’t ad spend, hot new trends, or expertise—it’s a message that connects with exactly the right people. This class gives you a system for creating that message every single time.

Join bestselling Money & Life instructor and CoCommercial founder Tara Gentile for a 2-day class on creating the marketing foundation and plan you need to grow your standout business.

By the end of this class, you will be able to:

  • Build a year-long marketing calendar so you’re never caught off guard by your business’s marketing needs
  • Quickly and confidently prepare an effective marketing message for a product or service using a foundational set of building blocks that turn so-so campaigns into money-makers
  • Create a schedule and plan for your marketing campaign using multiple channels, such as email, social media, blogging, or video, so you know you’re getting your offers in front of the right people
  • Design a system for your marketing campaigns that can be optimized and automated so that you can spend less time on the hands-on work of marketing

Best of all, you’ll have a replicable system you can use for every campaign and every year to feel completely confident in your marketing.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Create Your 12-Month Marketing Calendar

  3. 03

    Real Life Marketing Calendar Example

  4. 04

    Identify Your Marketing Campaigns

  5. 05

    Examples of Identifying Audiences

  6. 06

    Example of Actual Marketing Campaign

  7. 07

    Analyze Your Past Marketing Disappointments to Discover Opportunities

  8. 08

    Identify & Research Your Target Customers

  9. 09

    Social Listening

  10. 10

    Front-End Surveys

  11. 11

    Back-End Surveys

  12. 12

    Market Trends

  13. 13


  14. 14

    Prospect Interviews

  15. 15

    Live Presentations

  16. 16

    More Reasons Marketing Campaigns Fail

  17. 17

    The Problems Your Customer Faces

  18. 18

    Customer Awareness Exercise

  19. 19

    Guest Interview: Lacy Boggs

  20. 20

    Create Your Campaign Building Blocks

  21. 21

    Building Your Campaign

  22. 22

    Lesson 1-21 Review

  23. 23

    Start with the Sale in Mind

  24. 24

    Sales Page Exercise

  25. 25

    Draft Eye-Catching Headlines

  26. 26

    Find The Customers You Need to Reach Your Goal

  27. 27

    Lead Generation Systems

  28. 28

    Craft Your Messaging Using Customer Awareness

  29. 29

    Create Your Campaign Schedule

  30. 30

    Example of Campaign Creation

  31. 31

    Develop Your Follow-Up Plan

  32. 32

    Setting Your Campaign Goals

  33. 33

    Real Life Example of Campaign Goals

  34. 34

    Analyze Your Campaign Results

  35. 35

    Marketing Plan Review Session


Meet Your Expert

Tara Gentile

Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Tara Gentile - 12 Month Marketing Calendar
  • pdf Tara Gentile - Implementation Month
  • pdf Tara Gentile - Campaign Building Blocks
  • pdf Tara Gentile - Create a Marketing Plan Workbook
  • pdf Tara Gentile - E-mail Marketing Templates
  • pdf Tara Gentile - Sales Page Templates

100% of students recommend this class.
See what some of them have to say.

  • Sharon


    August 2017

    Tara, the information you delivered in this class is invaluable. I am in the launching stage of my business, and I know I need to market my business and services and I know I need to write a plan, but I didn't know how to do it. Instagram, content upgrades, Facebook, email marketing, webinars, blogging, etc. etc., I know it all. But I just couldn't get my head around how to truly use marketing campaigns for my business, and especially for my services, to reach my ideal client, help my ideal client and to reach my ideal income. You explained the why behind marketing campaigns and you showed us how to create a marketing campaign from A to Z. The whole sha-bang! You gave me the knowledge and inspiration in how to market my services, how many people I ideally want to reach and above all, a framework I can use time and time again to create a marketing campaign. I purchased the class right after seeing the live broadcast so I can use this class for planning all my next marketing campaigns. You clarified a lot and I am much more confident (and so much more less stressed haha) in creating a marketing campaign plan that works for my business and services. I learned a lot! Thank you! P.S. Love the hot seats.

  • Susan Best Jones

    August 2017

    Tara, I love your creative live events I always learn so much and this time was the same. Perfect timing on this info, it is exactly what I need right now and I feel confident that I can do it! I joined CoCommercial and am excited about that. Thank you, Tara.

  • MaryAnn

    August 2017

    This class is well worth the time! Tara does an excellent job of not only providing a step by step system for creating a marketing campaign, but she provides clear context and insights along the way. This is important so that you're not just going through the motions and crossing your fingers that your marketing will work. She helps you understand the strategy behind the scenes so you can get the most out of the work you put in. I highly recommend this course to anyone considering doing their own marketing, or people who are already doing their own marketing and want to feel more empowered and get better results.

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