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Create a Product Plan & Grow Your Standout Business

with Tara Gentile

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  •   Trailer

  •   01 Class Introduction

    09:23
  •   23 Map Your Customer Journey

    19:35

Class duration: 9h 8m

See all 36 lessons
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    8 student reviews

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About The Class

Are you struggling with knowing what to offer your customers to grow your business?

Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?

But what can you offer your customers to grow your business?

Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.

If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.

Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).

Don't you want to create a system that will allow you to work less and earn more?

In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.

By the end of this class, you will be able to:

  • Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
  • Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
  • Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
  • Spend less time in creation and delivery mode and more time doing the things that GROW your business
  • CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
  • Describe the VALUE behind what you’re offering in an easy-to-understand way
  • Explore possibilities for SCALING products—beyond whatever the hot trends in product development are

Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.


Lesson Plan

  1. 01

    Class Introduction

    09:23
  2. 02

    Identify Your Core Offer

    05:16
  3. 03

    Reach Your Revenue Goals with One Core Offer

    09:28
  4. 04

    Differentiate Your Offer to Stand Out

    24:31
  5. 05

    Use Your Core Offer to Define Your Brand

    27:39
  6. 06

    Find the Space to Sell Out in Any Market

    18:00
  7. 07

    Describe Your Unique Selling Proposition

    12:51
  8. 08

    Hot Seat with Ayelet Marinovich

    32:09
  9. 09

    Identify Your Value Proposition

    02:16
  10. 10

    Describe the Jobs to be Done

    15:17
  11. 11

    Identify the Key Valuable Outcomes

    18:39
  12. 12

    Discover the Changes That Sell

    09:04
  13. 13

    Student Examples

    20:13
  14. 14

    Find Product-Market Fit

    13:25
  15. 15

    Design Your Feedback Loop

    15:31
  16. 16

    Employ Your Standout Infrastructure

    20:52
  17. 17

    Develop Your Standout Capabilities

    26:22
  18. 18

    Review of Previous Lessons

    04:59
  19. 19

    Gather More Information To Take The Next Step

    05:19
  20. 20

    Identify What You Want To Learn

    16:57
  21. 21

    Create Your Survey

    25:53
  22. 22

    Analyze Your Survey

    27:00
  23. 23

    Map Your Customer Journey

    19:35
  24. 24

    Identify Other Offer Opportunities

    20:29
  25. 25

    CoCommercial Case Study

    09:33
  26. 26

    Hot Seat with Alaia Williams

    11:52
  27. 27

    Bringing Your Business Model to Life

    03:12
  28. 28

    Price Your Offers For Growth

    04:23
  29. 29

    Calculate Your Hard Costs

    12:29
  30. 30

    Use Soft Costs to Set Final Price

    20:56
  31. 31

    Design the Ultimate Customer Experience

    14:17
  32. 32

    Sell Without Scale

    05:49
  33. 33

    Scale Your Core Offer

    17:58
  34. 34

    Identify Your Core Offer Systems

    16:01
  35. 35

    Invest in Your Capabilities

    16:25
  36. 36

    Take Baby Steps

    14:21

Meet Your Expert

Tara Gentile

Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Product Plan -- Implementation Month
  • pdf Product Plan -- Workbook

100% of students recommend this class.
See what some of them have to say.

  • Lindsey Warriner

    September 2017

    Every time I thought the class had reached a point that I knew "enough" about, Tara dropped yet another game-changer that I'd never even considered. Great experience, great speaker, great class.

  • Alaia Williams

    Alaia Williams

    October 2017

    Once again, Tara has been extremely helpful in getting me to think through where I'm taking my business next. I'm excited about the opportunities that lie ahead!

  • Ate Myt

    Ate Myt

    September 2017

    Although the course targets people who have already started a business, I found it very helpful for me as I start my own business. I particularly appreciate the step-by-step guide to developing a 3-pillar business model. Very practical. i highly recommend it.

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