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Create a Product Plan & Grow Your Standout Business

with Tara Gentile

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  •   Trailer

  •   01 Class Introduction

  •   23 Map Your Customer Journey


Class duration: 9h 8m

See all 36 lessons
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    8 student reviews

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About The Class

Are you struggling with knowing what to offer your customers to grow your business?

Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?

But what can you offer your customers to grow your business?

Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.

If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.

Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).

Don't you want to create a system that will allow you to work less and earn more?

In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.

By the end of this class, you will be able to:

  • Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
  • Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
  • Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
  • Spend less time in creation and delivery mode and more time doing the things that GROW your business
  • CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
  • Describe the VALUE behind what you’re offering in an easy-to-understand way
  • Explore possibilities for SCALING products—beyond whatever the hot trends in product development are

Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Identify Your Core Offer

  3. 03

    Reach Your Revenue Goals with One Core Offer

  4. 04

    Differentiate Your Offer to Stand Out

  5. 05

    Use Your Core Offer to Define Your Brand

  6. 06

    Find the Space to Sell Out in Any Market

  7. 07

    Describe Your Unique Selling Proposition

  8. 08

    Hot Seat with Ayelet Marinovich

  9. 09

    Identify Your Value Proposition

  10. 10

    Describe the Jobs to be Done

  11. 11

    Identify the Key Valuable Outcomes

  12. 12

    Discover the Changes That Sell

  13. 13

    Student Examples

  14. 14

    Find Product-Market Fit

  15. 15

    Design Your Feedback Loop

  16. 16

    Employ Your Standout Infrastructure

  17. 17

    Develop Your Standout Capabilities

  18. 18

    Review of Previous Lessons

  19. 19

    Gather More Information To Take The Next Step

  20. 20

    Identify What You Want To Learn

  21. 21

    Create Your Survey

  22. 22

    Analyze Your Survey

  23. 23

    Map Your Customer Journey

  24. 24

    Identify Other Offer Opportunities

  25. 25

    CoCommercial Case Study

  26. 26

    Hot Seat with Alaia Williams

  27. 27

    Bringing Your Business Model to Life

  28. 28

    Price Your Offers For Growth

  29. 29

    Calculate Your Hard Costs

  30. 30

    Use Soft Costs to Set Final Price

  31. 31

    Design the Ultimate Customer Experience

  32. 32

    Sell Without Scale

  33. 33

    Scale Your Core Offer

  34. 34

    Identify Your Core Offer Systems

  35. 35

    Invest in Your Capabilities

  36. 36

    Take Baby Steps


Meet Your Expert

Tara Gentile

Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Product Plan -- Implementation Month
  • pdf Product Plan -- Workbook

100% of students recommend this class.
See what some of them have to say.

  • Lindsey Warriner

    September 2017

    Every time I thought the class had reached a point that I knew "enough" about, Tara dropped yet another game-changer that I'd never even considered. Great experience, great speaker, great class.

  • Alaia Williams

    Alaia Williams

    October 2017

    Once again, Tara has been extremely helpful in getting me to think through where I'm taking my business next. I'm excited about the opportunities that lie ahead!

  • Ate Myt

    Ate Myt

    September 2017

    Although the course targets people who have already started a business, I found it very helpful for me as I start my own business. I particularly appreciate the step-by-step guide to developing a 3-pillar business model. Very practical. i highly recommend it.

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