Create a Product Plan & Grow Your Standout Business
with Tara Gentile
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01 Class Introduction09:23
23 Map Your Customer Journey19:35
Class duration: 9h 8mSee all 36 lessons
About The Class
Are you struggling with knowing what to offer your customers to grow your business?
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don't you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
- Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
- Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
- Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
- Spend less time in creation and delivery mode and more time doing the things that GROW your business
- CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
- Describe the VALUE behind what you’re offering in an easy-to-understand way
- Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.
Identify Your Core Offer05:16
Reach Your Revenue Goals with One Core Offer09:28
Differentiate Your Offer to Stand Out24:31
Use Your Core Offer to Define Your Brand27:39
Find the Space to Sell Out in Any Market18:00
Describe Your Unique Selling Proposition12:51
Hot Seat with Ayelet Marinovich32:09
Identify Your Value Proposition02:16
Describe the Jobs to be Done15:17
Identify the Key Valuable Outcomes18:39
Discover the Changes That Sell09:04
Find Product-Market Fit13:25
Design Your Feedback Loop15:31
Employ Your Standout Infrastructure20:52
Develop Your Standout Capabilities26:22
Review of Previous Lessons04:59
Gather More Information To Take The Next Step05:19
Identify What You Want To Learn16:57
Create Your Survey25:53
Analyze Your Survey27:00
Map Your Customer Journey19:35
Identify Other Offer Opportunities20:29
CoCommercial Case Study09:33
Hot Seat with Alaia Williams11:52
Bringing Your Business Model to Life03:12
Price Your Offers For Growth04:23
Calculate Your Hard Costs12:29
Use Soft Costs to Set Final Price20:56
Design the Ultimate Customer Experience14:17
Sell Without Scale05:49
Scale Your Core Offer17:58
Identify Your Core Offer Systems16:01
Invest in Your Capabilities16:25
Take Baby Steps14:21
Product Plan -- Implementation Month
Product Plan -- Workbook
100% of students recommend this class.
See what some of them have to say.
Every time I thought the class had reached a point that I knew "enough" about, Tara dropped yet another game-changer that I'd never even considered. Great experience, great speaker, great class.
Once again, Tara has been extremely helpful in getting me to think through where I'm taking my business next. I'm excited about the opportunities that lie ahead!
Although the course targets people who have already started a business, I found it very helpful for me as I start my own business. I particularly appreciate the step-by-step guide to developing a 3-pillar business model. Very practical. i highly recommend it.
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