Futurecasting for Product Innovation
with Lee-Sean Huang
Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 2 Lessons For Free
01 Intro Futurecasting For Product Innovation20:34
02 Sci-FI References And Inspiration08:09
Class duration: 2h 25mSee all 9 lessons
About The Class
Ensure Your Organization’s Relevance and Sustainability
We live in a rapidly changing world, and that includes the world of business. To be successful, companies have to develop products and services that not only address the needs of today, but anticipate the needs of tomorrow. That’s why futurecasting is so important.
While no one can see the future, we can model and rehearse potential futures, which is what futurecasting is all about. This essential tool for design innovation and business strategy helps us imagine what the future might be so we can create a long-term vision and make it a reality.
Using techniques adapted from the military, global corporations and top design schools, this course will help you map out the best- and worst-case scenarios of the future and prepare for them.
In this class, you’ll learn how to:
- Craft and model different future scenarios to “rehearse” for the future.
- Engage your team in the futurecasting process.
- Stop thinking only in the short term (e.g., annual planning, quarterly earnings) and find the space and time to think about the longer term.
- Develop your vision and imagination about best- and worst-case future scenarios.
- Inspire your organization to better understand and utilize futurecasting.
Intro Futurecasting For Product Innovation20:34
Sci-FI References And Inspiration08:09
Moments: 2007 And 202718:45
Weak Signals And Wildcards19:13
Spiral Of Implications: Ripple Effect24:14
Backcasting: How Did We Get Here23:06
Bringing Future Scenarios To Life14:04
Q&A And Reflections10:30
Lee-Sean Huang consults, teaches, and writes about design, innovation, and the future. He cofounded Foossa, a creative consultancy that works for and with communities to tell stories, design services, and build new forms of shared value. He has worked with organizations in the public, private, and social sectors on five continents to innovate new services and experiences.... read more See instructor's Classes
Getting Started with Adobe Stock
100% of students recommend this class.
See what some of them have to say.
I thought Lee-Sean was a great, eloquent speaker. He took what could be a high-minded, abstract concept "future forecasting", and made it relatable, down-to-earth, and easy to understand to his audience. If you're interested in learning how to plan, manage, and build future scenarios (5-10+ yrs out) to have influence in your organization, this class was invaluable. He walks you through practical brainstorming techniques to come up with scenarios and shows case-studies for how you can create a narrative to show how future scenarios can become realities from present day. I enjoyed all of it.
Similar classes you might like
You know who’d love this class...?
When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)