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Getting the Most from Paid Ads on LinkedIn

with Marcus Murphy

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  •   Trailer

  •   01 Class Introduction

  •   02 Optimize Your LinkedIn Profile


Class duration: 1h 24m

See all 6 lessons
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About The Class

Use LinkedIn’s Paid Features to Optimize Your Sales and Marketing Efforts

As the biggest social site for businesses and professionals, LinkedIn offers tons of opportunities for users who don’t want to spend a dime on their marketing efforts. But those looking to take their LinkedIn game to the next level should consider utilizing some of the platform’s paid solutions.

Marcus Murphy, executive sales leader at and a member of the LinkedIn customer advisory board, will outline both the paid and organic options for generating leads, increasing traffic and building brand awareness, and then help you decide which ones are right for you.

In this class, you’ll learn how to:

  • Master LinkedIn’s marketing tools, including the Sales Navigator.
  • Perform outreach that is personalized, targeted and engaging.
  • Identify high-quality leads.
  • Stay in touch with key accounts.
  • Build trust between you and your connections.
  • Create and launch an ad campaign.
  • Integrate sales and marketing on LinkedIn.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Optimize Your LinkedIn Profile

  3. 03

    Master LinkedIn Marketing Tools

  4. 04

    Sales Navigator

  5. 05

    Convergence: LinkedIn Sales & Marketing Integration

  6. 06

    Future Predictions


Meet Your Expert

Marcus Murphy

Marcus Murphy is an executive leader and sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships. ... read more

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  • pdf Presentation Slides (PDF)

0% of students recommend this class.
See what some of them have to say.

  • Leigh Millar

    January 2019

    Too confusing! Too much waffle. Nor specific enough. I've ended this course none the wiser. I have a list of phrases and terminology which I now need to google and research to find out what they mean. Disappointed. I wanted to be able to create and post my first ad on LinkedIn after I watched this course today - never going to happen!

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