Getting the Most from Paid Ads on LinkedIn
with Marcus Murphy
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Trailer
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01 Class Introduction
03:28 -
02 Optimize Your LinkedIn Profile
23:51
Class duration: 1h 24m
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1 student review
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About The Class
Use LinkedIn’s Paid Features to Optimize Your Sales and Marketing Efforts
As the biggest social site for businesses and professionals, LinkedIn offers tons of opportunities for users who don’t want to spend a dime on their marketing efforts. But those looking to take their LinkedIn game to the next level should consider utilizing some of the platform’s paid solutions.
Marcus Murphy, executive sales leader at DigitalMarketer.com and a member of the LinkedIn customer advisory board, will outline both the paid and organic options for generating leads, increasing traffic and building brand awareness, and then help you decide which ones are right for you.
In this class, you’ll learn how to:
- Master LinkedIn’s marketing tools, including the Sales Navigator.
- Perform outreach that is personalized, targeted and engaging.
- Identify high-quality leads.
- Stay in touch with key accounts.
- Build trust between you and your connections.
- Create and launch an ad campaign.
- Integrate sales and marketing on LinkedIn.
Topics Covered
Lesson Plan
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01
Class Introduction
03:28 -
02
Optimize Your LinkedIn Profile
23:51 -
03
Master LinkedIn Marketing Tools
31:29 -
04
Sales Navigator
14:39 -
05
Convergence: LinkedIn Sales & Marketing Integration
02:24 -
06
Future Predictions
08:28
Meet Your Expert
Marcus Murphy
Marcus Murphy is an executive leader and sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships. ... read more
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Presentation Slides (PDF)
0% of students recommend this class.
See what some of them have to say.
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Leigh Millar
January 2019
Too confusing! Too much waffle. Nor specific enough. I've ended this course none the wiser. I have a list of phrases and terminology which I now need to google and research to find out what they mean. Disappointed. I wanted to be able to create and post my first ad on LinkedIn after I watched this course today - never going to happen!
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