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Grow Your Business with YouTube Marketing

with Whippy Cake

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  •   10 Collecting Content Ideas

    15:33

Class duration: 10h 5m

See all 53 lessons
  • 12K students

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  • 100% recommended

    12 student reviews

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About The Class

Got a point-of-view and info to share? You belong on YouTube®.


People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Lesson Plan

  1. 01

    Class Introduction

    12:02
  2. 02

    Whippy Cake's First Video

    10:43
  3. 03

    The Key YouTube Checklist

    09:41
  4. 04

    Kari Kinsey Video Evaluation

    10:38
  5. 05

    Kelsey Tuia Video Evaluation

    08:46
  6. 06

    Kylar Tubbs Video Evaluation

    09:54
  7. 07

    Shaina Longstreet Video Evaluation

    08:43
  8. 08

    Audience Experience Feedback

    07:55
  9. 09

    The Importance of Pre-Production

    20:19
  10. 10

    Collecting Content Ideas

    Whippy shares tips on collecting ideas that easily convert into YouTube® videos that grow your business.

    15:33
  11. 11

    Offering Value with Content

    05:13
  12. 12

    Organizing Your Content

    08:25
  13. 13

    Planning Your Shoot

    05:54
  14. 14

    Planning Your Script

    05:57
  15. 15

    Planning Your Shot List

    03:23
  16. 16

    Planning Your Storyboard

    06:16
  17. 17

    Finalizing the Script

    07:48
  18. 18

    Why Quality Video Matters

    07:48
  19. 19

    Different Video Styles

    14:21
  20. 20

    Recording Options

    11:51
  21. 21

    Audio Hacks

    10:28
  22. 22

    The Importance of Lighting

    08:23
  23. 23

    Additional Production Hacks

    12:12
  24. 24

    Backdrops & Locations

    20:07
  25. 25

    Shooting a Video

    46:11
  26. 26

    Recap on Production Tips

    10:01
  27. 27

    Heather Scherie Video 2 Evaluation

    11:21
  28. 28

    Jef Rawls Video 2 Evaluation

    14:00
  29. 29

    Kylar Tubbs Video 2 Evaluation

    13:14
  30. 30

    Shaina Longstreet Video 2 Evaluation

    09:29
  31. 31

    Kari Kinsey Video 2 Evaluation

    10:27
  32. 32

    Video Progress Discussion

    15:00
  33. 33

    The Importance of Branding

    21:57
  34. 34

    Editing Software Options

    10:50
  35. 35

    Final Cut Pro Tips & Tricks

    40:09
  36. 36

    Editing Whippy's Video

    11:24
  37. 37

    Adding Music

    06:18
  38. 38

    Optimizing for YouTube

    07:58
  39. 39

    SEO & the Keyword Planner

    13:41
  40. 40

    Creating a Description & Adding Tags

    15:39
  41. 41

    Ads, Monetization, & YouTube Affiliates

    08:49
  42. 42

    YouTube® Analytics

    09:55
  43. 43

    Advanced Settings & Commenting

    15:05
  44. 44

    Playlists on YouTube®

    03:23
  45. 45

    Using Visuals on Your Channel

    04:33
  46. 46

    Annotations & Transcripts

    09:28
  47. 47

    Linking & Ping Backs

    07:03
  48. 48

    Collaborations

    04:03
  49. 49

    Social Media

    07:13
  50. 50

    Email & Newsletters

    03:55
  51. 51

    Facebook Ads

    03:28
  52. 52

    Driving Traffic To Your Site

    11:22
  53. 53

    Pitching

    16:48

Meet Your Expert

Whippy Cake

Becki is a brand + business mentor, influencer, and commercial stylist with an abstract way of working. She believes in a world where people put more value on who you are on the inside than what you look like on the outside. Her motive is to help businesses and individuals equip themselves with the resources and confidence they need to demonstrate their potential and prove that they are without question an undeniable force to be reckoned with. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Blog Draft sample
  • pdf Content Calendar Sample
  • numbers Content Calendar Template
  • pdf Content Calendar Template
  • pdf Recording Script Template
  • pdf Sample Recording Script
  • numbers Shot List Sample
  • pdf Shot List Sample
  • pdf Shot List Template
  • pdf Storyboard Sample
  • pdf Storyboard Template
  • pdf Tips for Pitching Outlets
  • zip Video End Cards
  • jpg YouTube Banner Template
  • pdf Day 1 Slides
  • pdf Day 2 Slides
  • pdf Whippy Cake's Favorite Resources
  • pdf Video Dos and Donts
  • pdf Brainstorming Your Video Content
  • pdf Assignment 1 - Quick Start Video Guide
  • pdf Assignemt 2 - Advanced Video Guide
  • pdf 5 Tips To Boost Your YouTube Audience

100% of students recommend this class.
See what some of them have to say.

  • user-f00b67

    July 2015

    I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

  • Creativelive Student

    December 2015

    Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

  • Creativelive Student

    July 2015

    Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

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