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How to Hire, Train and Manage a Rockstar Growth Team for Your Business

with Ryan Deiss

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  •   01 Class Introduction

  •   06 8 Critical Skills Every Growth Team Must Have


Class duration: 4h 22m

See all 28 lessons
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About The Class

Develop a Unified Team That Will Drive Your Business Forward

It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.

According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a "growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.

This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.

In this class, you'll learn how to:

  • Identify the four roles and eight critical skills that define the modern growth team.
  • Audit your existing team and fill in the gaps.
  • Structure your team to maximize communication and accountability.
  • Prioritize growth ideas and align your team to the same strategic goal.
  • Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
  • Launch a growth team in both new and legacy businesses.
  • Eliminate the conflict that's inherent between sales and marketing teams.
  • Improve internal communication.
  • Identify the metrics and KPIs that actually matter.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Class Introduction Why You Need a Growth Team

  3. 03

    What Is a Growth Team?

  4. 04

    The Mission of the Growth Team

  5. 05

    Types of Growth Teams

  6. 06

    8 Critical Skills Every Growth Team Must Have

  7. 07

    How To Establish Communication and Accountability

  8. 08

    Growth Acceleration Process

  9. 09

    Focus on the Goal

  10. 10

    Analyze the Opportunity

  11. 11

    Brainstorm Possible Solutions

  12. 12

    Prioritize the Team's Ideas

  13. 13

    Demo: The Growth Idea Sheet

  14. 14

    Run the Test

  15. 15

    Report the Results

  16. 16

    The Tools We Use

  17. 17

    How To Establishing a Culture of Optimization

  18. 18

    The Great Testing Tempo Myth

  19. 19

    How To Run a Growth Team Meeting

  20. 20

    Who Should Attend a Growth Team Meeting

  21. 21

    The Importance of Reporting and Documentation

  22. 22

    How To Pilot a Growth Team in Your Company

  23. 23

    Auditing Your Existing Capabilities

  24. 24

    Make Any Essential Hires

  25. 25

    Get a Quick Win

  26. 26

    Get an Integrated Win

  27. 27

    Decide Where the Team Should Live

  28. 28

    Formalize and Announce


Meet Your Expert

Ryan Deiss

Ryan Deiss (pronounced "Dice”) is cofounder and CEO of, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ... read more

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Bonus Material

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  • pdf CreativeLive - Build a Growth Team

100% of students recommend this class.
See what some of them have to say.

  • Scott Nelson

    Scott Nelson

    December 2017

    Course was amazing! I'm a startup founder & the content was perfect for stage of our company. Ryan is a fantastic presenter & I found both his delivery as well as his ability to answer pointed questions to be extremely helpful. I'd recommend this to any company looking to build a growth team!

  • Marvin Liao

    December 2017

    This was an incredibly helpful class & i found many of the frameworks & suggestions immediately useful. Well worth it.

  • Ato Kasymov

    Ato Kasymov

    December 2017

    Amazing class !! Really complex issues are simplified and put together in a systemic and practical way !! Just take into work and reap the benefits !!

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