How to Hire, Train and Manage a Rockstar Growth Team for Your Business
with Ryan Deiss
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01 Class Introduction
18:01 -
06 8 Critical Skills Every Growth Team Must Have
08:25
Class duration: 4h 22m
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About The Class
Develop a Unified Team That Will Drive Your Business Forward
It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.
According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a "growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.
This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.
In this class, you'll learn how to:
- Identify the four roles and eight critical skills that define the modern growth team.
- Audit your existing team and fill in the gaps.
- Structure your team to maximize communication and accountability.
- Prioritize growth ideas and align your team to the same strategic goal.
- Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
- Launch a growth team in both new and legacy businesses.
- Eliminate the conflict that's inherent between sales and marketing teams.
- Improve internal communication.
- Identify the metrics and KPIs that actually matter.
Topics Covered
Lesson Plan
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01
Class Introduction
18:01 -
02
Class Introduction Why You Need a Growth Team
05:13 -
03
What Is a Growth Team?
07:09 -
04
The Mission of the Growth Team
15:31 -
05
Types of Growth Teams
08:45 -
06
8 Critical Skills Every Growth Team Must Have
08:25 -
07
How To Establish Communication and Accountability
08:44 -
08
Growth Acceleration Process
08:00 -
09
Focus on the Goal
05:29 -
10
Analyze the Opportunity
08:40 -
11
Brainstorm Possible Solutions
18:46 -
12
Prioritize the Team's Ideas
05:25 -
13
Demo: The Growth Idea Sheet
09:34 -
14
Run the Test
16:51 -
15
Report the Results
02:53 -
16
The Tools We Use
06:13 -
17
How To Establishing a Culture of Optimization
17:50 -
18
The Great Testing Tempo Myth
05:47 -
19
How To Run a Growth Team Meeting
19:40 -
20
Who Should Attend a Growth Team Meeting
12:50 -
21
The Importance of Reporting and Documentation
07:51 -
22
How To Pilot a Growth Team in Your Company
06:46 -
23
Auditing Your Existing Capabilities
09:03 -
24
Make Any Essential Hires
16:38 -
25
Get a Quick Win
03:55 -
26
Get an Integrated Win
02:17 -
27
Decide Where the Team Should Live
03:04 -
28
Formalize and Announce
02:57
Meet Your Expert
Ryan Deiss
Ryan Deiss (pronounced "Dice”) is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ... read more
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CreativeLive - Build a Growth Team
100% of students recommend this class.
See what some of them have to say.
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Scott Nelson
December 2017
Course was amazing! I'm a startup founder & the content was perfect for stage of our company. Ryan is a fantastic presenter & I found both his delivery as well as his ability to answer pointed questions to be extremely helpful. I'd recommend this to any company looking to build a growth team!
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Marvin Liao
December 2017
This was an incredibly helpful class & i found many of the frameworks & suggestions immediately useful. Well worth it.
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Ato Kasymov
December 2017
Amazing class !! Really complex issues are simplified and put together in a systemic and practical way !! Just take into work and reap the benefits !!
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