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How to Sell the Way Your Customer Buys

with Shari Levitin

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  •   01 Class Introduction

  •   03 How to Build Trust and Connect with Anyone


Class duration: 8h 21m

See all 23 lessons
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    9 student reviews

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About The Class

Give People the Authentic Sales Process They’re Looking For

These days, it’s tougher than ever to make a sale. Customers are overwhelmed with too much information and suffering from decision fatigue, so they’re delaying purchases or sticking with the status quo just so they can avoid the dreaded sales process. In response, many sales professionals overcompensate, either by being too accommodating or putting on the pressure, which only alienates potential buyers even more.

In this challenging environment, salespeople must learn how to sell the way customers buy. They have to reconcile their need to make the sale with the customer's desire for a heartfelt, authentic sales approach.

Shari Levitin, best-selling author, entrepreneur, speaker and sales guru, will share her proven methods for increasing sales revenue without losing your heart. She’ll help you tap into your passion for your product or service and talk about it without coming off as cheesy or manipulative. You’ll discover how to get comfortable asking for what you want and start feeling good about selling again.

In this class, you’ll learn how to:

  • Create an authentic connection and build trust with anyone.
  • Craft a compelling sales presentation that makes your customer want to buy.
  • Uncover the seven key emotional motivators that drive all customer decisions.
  • Overcome the fear of “no” and turn customer excuses into reasons to buy.
  • Use constructive delusion to create wealth, better relationships and peace of mind.
  • Demonstrate actionable value.
  • Appeal to customer problems and buying motivations rather than lowering the price.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    How the Consumer has Changed

  3. 03

    How to Build Trust and Connect with Anyone

  4. 04

    Special Guest Mario Martinez : A Party Without Pants

  5. 05

    The Power of Sales Questions

  6. 06

    The Three Levels of Questions to Uncover Buyer Needs

  7. 07

    7 Motivators that Drive all Decision Making

  8. 08

    Discovery Hacks

  9. 09

    Listen So Hard it Hurts

  10. 10

    Link Customer Needs to Your Offer

  11. 11

    Stories That Sell

  12. 12

    Aim for the Punchline

  13. 13

    Hero's Journey

  14. 14

    Objections and Being Told 'NO'

  15. 15

    Neuroscience and Decision Making

  16. 16

    Changing Your Buyer's Emotional State

  17. 17

    Gaining Commitments and Creating Urgency

  18. 18

    The Five Commitments

  19. 19

    The Six Real Customer Objections

  20. 20

    Gaining Commitment & Removing Resistance

  21. 21

    Negotiation Techniques

  22. 22

    Tackle Your Tendencies

  23. 23

    The Growth Mindset


Meet Your Expert

Shari Levitin

Shari Levitin helps sales teams bridge the gap between beating quota and selling with an authentic heartfelt approach. As the founder of the Shari Levitin Group, Shari has helped create over 1 billion dollars in increased revenue for companies in over 40 countries. Shari is the bestselling author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, a contributor to Forbes, CEO Magazine, and Huffington Post.

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Heart of Purchase Decisions Infographic
  • pdf Get Out of Sales Hell Handout
  • pdf Commitment Cards
  • pdf 10 Truths
  • pdf 7 Benefits of Asking More Questions - Infographic
  • pdf Bonus Videos Links

100% of students recommend this class.
See what some of them have to say.

  • Karen Kennedy

    Karen Kennedy

    April 2018

    Sheri had me at HELLO! Her content kept me engaged for the entire class. This class does not have nuggets of information, it has BOULDERS. Even an "old sales pro" like me found so many helpful hints and tips in Sheri's methodology. If you are a newbie to sales, search no more -- just take this course and you will have everything you need to be successful. Trust the process, follow the steps. It will work for you. I especially loved the subject matter guests who covered the topics of Digital Seling and Storytelling. Do not put off buying and viewing this class. Do it now! NOW! Sales are how people and companies get revenue. Get going on your pipeline of opportunities, connect with your Heart and SELL in a genuine way. Kudos to Sheri for this amazing class. I loved every minute.

  • Lisa Bournoutian

    April 2018

    By sheer luck, I came across Shari's book, Heart and Sell, about a year ago and instantly recognized that her process was one that would align nicely with my B2C sales team. Having read her book, I knew I was in for a real treat coming to Creative Live and watching her deliver her content in person. Shari seamlessly weaved invaluable examples that creative artists, B2B and B2C entrepreneurs could all relate to, and in a way that was fun, engaging, and easy to understand. She has absolutely mastered the science of selling and the heart of connecting. If you haven't read the book, you're missing out, and if you've never seen Shari in action, it is an experience you'll never forget. This course is a perfect opportunity to not only dive right in and learn how to sell the way your customer buys, but to make the right CALL (Connect, Ask, Listen & Link) in your personal sales journey and watch your business grow.

  • Creativelive Student

    April 2018

    If you are an executive, business professional, or a salesperson who wants to improve your communications, negotiation, and sales skills --- acquire Shari Levitin’s course. Shari will show you how to better connect with customers, prospects, team members, and people from an authentic perspective. Shari Levitin’s class is filled with excellent frameworks, content, actionable exercises, insights, and knowledge that will help anyone to be better a salesperson in your professional and personal lives. I loved how Shari included other experts, such as Mario Martinez (digital sales evangelist), Lee Eisler (store telling framework and presentation skills), and Deb Calvert (how to stop selling and start leading to make extraordinary sales happen with results from her B2B research study).

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