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Launch a Profitable Digital Marketing Plan for Your Business

with Ryan Deiss

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  •   01 Class Introduction

    16:16
  •   11 The 8 Core Disciplines of Digital Marketing

    05:52

Class duration: 5h 1m

See all 29 lessons
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About The Class

Conquer the Complexities of Digital Marketing and Convert Customers to Superfans

Let's face it: Digital marketing is complicated! With new platforms, technologies and "shiny objects” emerging every day, it's hard to know where to put your focus and what marketing efforts you should prioritize.

Fortunately, Ryan Deiss, founder and CEO of DigitalMarketer and a renowned speaker and consultant, can help you cut through the clutter and develop a custom digital marketing plan that responds to your specific needs.

This class utilizes a simple, scalable, eight-step framework to help you attract new leads from scratch and then convert them to high-value customers and clients. By the end of this comprehensive course, you'll have a complete plan for transforming strangers into rabid buyers and raving superfans.

In this class, you'll learn how to:

  • Perfect your messaging and positioning so even cold prospects instantly understand your value proposition.
  • Leverage consumer-based social channels to drive fresh, targeted leads.
  • Map your customer journey.
  • Craft a "perfect offer” that delivers the right message to the right person at the right moment, when they're most ready to buy.
  • Develop a five-step awareness plan that leverages social channels and amplified content to attract and convert customers and clients from scratch.
  • Execute and scale your growth plan.
  • Eliminate complexity and avoid "shiny object syndrome.”
  • Lower acquisition costs through digital channels.
  • Improve consistency of lead flow and conversion rates.


Lesson Plan

  1. 01

    Class Introduction

    16:16
  2. 02

    The Real Goal of Marketing

    07:14
  3. 03

    The Value Journey Explained

    05:51
  4. 04

    How To Map a Value Journey

    02:58
  5. 05

    Codify Your Ascension Ladder

    06:13
  6. 06

    Splinter Your Entry-Point Offer and Lead Magnet

    12:51
  7. 07

    Deliver an "Ah-Ha" Moment

    11:41
  8. 08

    Create Engaging Top of Funnel Content

    06:35
  9. 09

    How To Generate Awareness

    03:07
  10. 10

    Transform Happy Customers Into Brand Ambassadors

    11:14
  11. 11

    The 8 Core Disciplines of Digital Marketing

    05:52
  12. 12

    The One Thing Everyone Is Always Buying

    06:47
  13. 13

    Case Studies: Selling Transformation

    13:59
  14. 14

    The Before & After Grid

    06:06
  15. 15

    Before & After Grid Examples

    13:43
  16. 16

    Before & After In Action

    16:47
  17. 17

    Statement of Value & 30-Second Sales Pitch

    06:56
  18. 18

    The Perfect Offer Explained

    07:03
  19. 19

    The Predictable Sales Canvas

    18:41
  20. 20

    Triggering Events

    23:02
  21. 21

    Entry-Point Offers

    22:22
  22. 22

    Entry-Point Offer Checklist

    11:04
  23. 23

    Driving Traffic and Awareness To Your Perfect Offer

    07:43
  24. 24

    Content Amplification Explained

    19:13
  25. 25

    Craft One Amazing Piece of Content

    07:57
  26. 26

    Amplify with Advertising

    04:48
  27. 27

    Retarget Your Pixeled Audience

    13:39
  28. 28

    Scale Your Predictable Selling System

    04:19
  29. 29

    Executing Your Growth Plan & Wrap Up

    07:12

Meet Your Expert

Ryan Deiss

Ryan Deiss (pronounced "Dice”) is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ... read more

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Bonus Material

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  • pdf CreativeLive - Launch a Profitable Marketing Plan

100% of students recommend this class.
See what some of them have to say.

  • Mike Brown

    December 2017

    Amazing content and very well delivered. Ryan was great at covering high level strategies while providing tangible action-items! Totally recommend this class. Thanks to Ryan and Creative Live :)

  • Jennifer

    Jennifer

    November 2018

    This was a great course - truly engaging and actionable! I am a professional photographer and would highly recommend this course to anyone who maps out their own marketing strategies. This was the first time I heard Ryan Deiss present, I'm excited to watch his other courses!

  • Creativelive Student

    January 2018

    Amazing course, the best on Digital Marketing

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