Launch a Profitable Digital Marketing Plan for Your Business
with Ryan Deiss
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01 Class Introduction16:16
11 The 8 Core Disciplines of Digital Marketing05:52
Class duration: 5h 1mSee all 29 lessons
About The Class
Conquer the Complexities of Digital Marketing and Convert Customers to Superfans
Let's face it: Digital marketing is complicated! With new platforms, technologies and "shiny objects” emerging every day, it's hard to know where to put your focus and what marketing efforts you should prioritize.
Fortunately, Ryan Deiss, founder and CEO of DigitalMarketer and a renowned speaker and consultant, can help you cut through the clutter and develop a custom digital marketing plan that responds to your specific needs.
This class utilizes a simple, scalable, eight-step framework to help you attract new leads from scratch and then convert them to high-value customers and clients. By the end of this comprehensive course, you'll have a complete plan for transforming strangers into rabid buyers and raving superfans.
In this class, you'll learn how to:
- Perfect your messaging and positioning so even cold prospects instantly understand your value proposition.
- Leverage consumer-based social channels to drive fresh, targeted leads.
- Map your customer journey.
- Craft a "perfect offer” that delivers the right message to the right person at the right moment, when they're most ready to buy.
- Develop a five-step awareness plan that leverages social channels and amplified content to attract and convert customers and clients from scratch.
- Execute and scale your growth plan.
- Eliminate complexity and avoid "shiny object syndrome.”
- Lower acquisition costs through digital channels.
- Improve consistency of lead flow and conversion rates.
The Real Goal of Marketing07:14
The Value Journey Explained05:51
How To Map a Value Journey02:58
Codify Your Ascension Ladder06:13
Splinter Your Entry-Point Offer and Lead Magnet12:51
Deliver an "Ah-Ha" Moment11:41
Create Engaging Top of Funnel Content06:35
How To Generate Awareness03:07
Transform Happy Customers Into Brand Ambassadors11:14
The 8 Core Disciplines of Digital Marketing05:52
The One Thing Everyone Is Always Buying06:47
Case Studies: Selling Transformation13:59
The Before & After Grid06:06
Before & After Grid Examples13:43
Before & After In Action16:47
Statement of Value & 30-Second Sales Pitch06:56
The Perfect Offer Explained07:03
The Predictable Sales Canvas18:41
Entry-Point Offer Checklist11:04
Driving Traffic and Awareness To Your Perfect Offer07:43
Content Amplification Explained19:13
Craft One Amazing Piece of Content07:57
Amplify with Advertising04:48
Retarget Your Pixeled Audience13:39
Scale Your Predictable Selling System04:19
Executing Your Growth Plan & Wrap Up07:12
Ryan Deiss (pronounced "Dice”) is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ... read moreSee instructor's Classes
CreativeLive - Launch a Profitable Marketing Plan
100% of students recommend this class.
See what some of them have to say.
Amazing content and very well delivered. Ryan was great at covering high level strategies while providing tangible action-items! Totally recommend this class. Thanks to Ryan and Creative Live :)
This was a great course - truly engaging and actionable! I am a professional photographer and would highly recommend this course to anyone who maps out their own marketing strategies. This was the first time I heard Ryan Deiss present, I'm excited to watch his other courses!
Amazing course, the best on Digital Marketing
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