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Launch a Successful Crowdfunding Campaign

with Christopher Hawker

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  •   07 Campaign Page Examples That Work

    29:44

Class duration: 5h 31m

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About The Class

Fund Your Dream and Learn the Secrets for Building a Prosperous Crowdfunding Campaign


Crowdfunding is becoming a more widespread way for passionate entrepreneurs to fund their projects, and yet the process of creating a campaign that engages, sells, and excels can be overwhelming. Now is the time to learn how to do it right in Launch a Successful Crowdfunding Campaign with Christopher Hawker. Chris has been so successful crowdfunding that his first campaign was funded 5538% over its goal.

Chris and his team have brought dozens of products to market – setting records in fundraising and earning accolades in The New York Times, Fast Company, and TechCrunch. In this class, Chris will help you develop a winning strategy for each and every stage of the crowdfunding process – from ensuring your product or idea is ready, to choosing the right platform to launching, maintaining, and marketing a campaign. Not only do you get the incredibly valuable financial calculator bonus material that breaks down the numbers for so you can figure out the exact dollar amount for your campaign goal and campaign perks. 

You will also learn how to:

  • Develop, set and reach your funding goals 
  • Craft a compelling campaign page to help sell your idea 
  • Make a compelling video and build buzz on social media
  • Attract new backers and develop stand-out marketing for your campaign 

Whether you’re an entrepreneur, a designer, an inventor, or an artist, this class will help you give you the strategies and tactics as well as the confidence you need to make your campaign a huge financial success.


Lesson Plan

  1. 01

    Class Introduction

    07:56
  2. 02

    What is Crowdfunding?

    32:23
  3. 03

    Is Crowdfunding Right for Me & My Project?

    21:22
  4. 04

    How to Build & Manage a Team

    12:23
  5. 05

    Choose a Crowdfunding Platform

    11:44
  6. 06

    Create the Campaign Page

    12:49
  7. 07

    Campaign Page Examples That Work

    29:44
  8. 08

    Set the Campaign Timeline

    08:18
  9. 09

    Determine the Perk Strategy

    12:04
  10. 10

    Campaign Goal & Referral Strategy

    11:31
  11. 11

    Produce a Campaign Video

    02:23
  12. 12

    Campaign Videos That Work

    46:59
  13. 13

    Pre-Campaign: Build Email List & Buzz

    41:50
  14. 14

    Pre-Campaign: Social Media Strategy & PR

    08:36
  15. 15

    Launch Your Campaign

    07:57
  16. 16

    Live Campaign: PPC & Facebook Ads

    12:08
  17. 17

    Live Campaign: Email Updates & Adjust Goals

    18:32
  18. 18

    Post-Campaign: Workflow & Delivering Your Product

    23:47
  19. 19

    Post Campaign: Obstacles & Backer Communication

    07:01
  20. 20

    Your Crowdfunding Future

    02:22

Meet Your Expert

Christopher Hawker

Chris Hawker is the Founder of Trident Design, LLC, located in Columbus, Ohio. He’s spent the last 20 years thinking up, designing, developing and selling iconic consumer products in a variety of industries. From one-of-a-kind cooking utensils to high tech innovations, Chris and his team have brought dozens of products to market. Gadget fans probably know Chris best by way of the massively popular PowerSquid and Onion Goggles. More recently, crowdfunding fans may recognize Chris from Trident Design’s record-setting fundraising campaigns. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • zip Patent 101 Videos
  • pdf Campaign Page Examples
  • pdf Campaign Page Wireframe
  • pdf Launch Day Checklist
  • pdf Campaign Video Checklist
  • zip Financial Calculator Spreadsheets

100% of students recommend this class.
See what some of them have to say.

  • Dyan deNapoli

    Dyan deNapoli

    February 2016

    Really helpful class for anyone planning to launch a crowdfunding campaign! Christopher was a great presenter (very comfortable and relaxed), and he clearly knew the topic extremely well. His presentation was very thorough and well thought out. One thing I would've like to have seen is more questions taken from the virtual audience. There were quite a few on the thread, but the moderator only passed along a few of them to Christopher to answer. Another thing that would have been very helpful is advice about creating successful crowdfunding campaigns that are for projects or experiences or ideas, rather than for physical products (which this class was focused on). Maybe Christopher can do a short crowdfunding part II class?? But I still give this class an A+!

  • Elizabeth Best

    June 2016

    This was very helpful. I feel like it answered so many of my questions. It made me realize what a huge commitment crowdfunding is! As an entrepreneur I can see how this video saves trident a lot of time on calls and emails explaining what needs to be done. Great idea! I am amazed at how much technology is involved and online or social media marketing. I better develop a stronger team with millennials who know how to make it happen. Thank you.

  • David McNichols

    David McNichols

    February 2016

    Chris goes into the depth required to own this material in a way that is both essential and inspiring. Although my best friend launched 10 out of 11 successful Kickstarter projects, I could not learn from him through osmosis all the amazing material Chris has covered here in detail! The patent research information alone makes it worth the price! I highly recommend this course.

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