Personal Branding for Creative Professionals
with Dorie Clark
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01 4 Tips for Connecting with Powerful People01:59
02 Personal Branding is Not What You Think34:49
05 Discover Your Personal Narrative21:49
Class duration: 10h 38mSee all 20 lessons
About The Class
build an online and offline brand, presence, and portfolio.
Positioning is a fundamental business practice that individuals looking to advance their own careers can apply to themselves and their small business. Learn how to position yourself in this introductory course to the must-have personal branding skills for all creative professionals.
This course will teach you the skills you need to build an online and offline brand, presence, and portfolio. You’ll learn exactly how to make a rock solid first impression and how to craft and convey the message you want others to hear about your style and your work. Dorie Clark will teach you how to make the most of interviews, introductions, webinars, and more. You’ll create strategies for connecting with the right people at the right time and learn how to use those connections to nurture and grow your brand.
The success of your creative endeavors depends on how well the world understands your professional vision and what you do best. With these core branding skills you’ll level up your prospects and your business.
4 Tips for Connecting with Powerful People01:59
Personal Branding is Not What You Think34:49
Telling the Branded Story49:35
Understanding Your Brand41:58
Discover Your Personal Narrative21:49
Brand Through Leadership34:57
The Wingman Strategy25:27
Be a Hub for Your Network23:38
Your Online Presence28:36
Using Social Media32:49
Your Social Media Presence22:50
Mastering Media Interviews40:16
Mastering Media Interviews (cont'd)22:20
Student Mock Interviews25:57
Networking the Right Way10:49
Networking with Guest Susan RoAne53:04
Mentors and Powerful People45:36
Interviewing Powerful People40:10
Your Campaign Plan52:55
Envision Your Future29:19
Dorie Clark is the author of “Reinventing You: Define Your Brand, Imagine Your Future” (Harvard Business Review Press, 2013). A former presidential campaign spokeswoman, she is also a frequent contributor to the Harvard Business Review and Forbes. Recognized as a ... read moreSee instructor's Classes
Dorie Clark - Personal Branding Workbook
Dorie Clark - Syllabus
100% of students recommend this class.
See what some of them have to say.
I took advantage of the free on-air broadcast. It was a marathon day jam-packed full of things that are rarely, if ever, included in branding discussions including business etiquette ( how to navigate awkward and uncomfortable situations) developing discernment regarding on your clients and associates, developing crucial relationships for clients, collaborators, mentors and sponsors, finding the appropriate social media channels for your business(es), and real-life examples from audience participation. Credit Dorie for my "aha" moment where it all came together resulting in focus and a clear idea of what my business is, my brand and a strategic plan I began implementing within hours after viewing the broadcast. This course is an absolute must for any creative with a business idea, a new business or an established business who wants to keep up with current business trends taught by a witty, intelligent, engaging, insightful, and inspiring instructor and equally informative guest speakers and who doesn't want to reinvent the wheel or spend a fortune going down rabbit holes. A very big shout out to Dorie and Creative Live - my creative go-to "peeps"!
This has been my favorite CreativeLive of all time. And I have seen a lot! Every single statement from Dorie I could back and agree with. It was a very clever workshop, full of examples and really precise information ready to be understood and applied by anyone. I'm always talking about how what you do or say online becomes part of your persona and I'm glad I found someone that can explain it better and makes me learn how to execute my personal branding! So glad for this class!
Great class! Packed with valuable tips and information. I love Dorie's style, very helpfull, positive and stimulating. I am glad I bought this and will watch it again to let everything think in. This class is well worth the money.
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