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Personal Branding for Creative Professionals

with Dorie Clark

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  •   Trailer

  •   01 4 Tips for Connecting with Powerful People

    01:59
  •   02 Personal Branding is Not What You Think

    34:49
  •   05 Discover Your Personal Narrative

    21:49

Class duration: 10h 38m

See all 20 lessons
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  • 100% recommended

    18 student reviews

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About The Class

build an online and offline brand, presence, and portfolio.


Positioning is a fundamental business practice that individuals looking to advance their own careers can apply to themselves and their small business. Learn how to position yourself in this introductory course to the must-have personal branding skills for all creative professionals.

This course will teach you the skills you need to build an online and offline brand, presence, and portfolio. You’ll learn exactly how to make a rock solid first impression and how to craft and convey the message you want others to hear about your style and your work. Dorie Clark will teach you how to make the most of interviews, introductions, webinars, and more. You’ll create strategies for connecting with the right people at the right time and learn how to use those connections to nurture and grow your brand.

The success of your creative endeavors depends on how well the world understands your professional vision and what you do best. With these core branding skills you’ll level up your prospects and your business.


Lesson Plan

  1. 01

    4 Tips for Connecting with Powerful People

    01:59
  2. 02

    Personal Branding is Not What You Think

    34:49
  3. 03

    Telling the Branded Story

    49:35
  4. 04

    Understanding Your Brand

    41:58
  5. 05

    Discover Your Personal Narrative

    21:49
  6. 06

    Brand Through Leadership

    34:57
  7. 07

    The Wingman Strategy

    25:27
  8. 08

    Be a Hub for Your Network

    23:38
  9. 09

    Your Online Presence

    28:36
  10. 10

    Using Social Media

    32:49
  11. 11

    Your Social Media Presence

    22:50
  12. 12

    Mastering Media Interviews

    40:16
  13. 13

    Mastering Media Interviews (cont'd)

    22:20
  14. 14

    Student Mock Interviews

    25:57
  15. 15

    Networking the Right Way

    10:49
  16. 16

    Networking with Guest Susan RoAne

    53:04
  17. 17

    Mentors and Powerful People

    45:36
  18. 18

    Interviewing Powerful People

    40:10
  19. 19

    Your Campaign Plan

    52:55
  20. 20

    Envision Your Future

    29:19

Meet Your Expert

Dorie Clark

Dorie Clark is the author of “Reinventing You: Define Your Brand, Imagine Your Future” (Harvard Business Review Press, 2013). A former presidential campaign spokeswoman, she is also a frequent contributor to the Harvard Business Review and Forbes. Recognized as a ... read more

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Dorie Clark - Personal Branding Workbook
  • pdf Dorie Clark - Syllabus

100% of students recommend this class.
See what some of them have to say.

  • user Snaphappy

    user Snaphappy

    September 2017

    I took advantage of the free on-air broadcast. It was a marathon day jam-packed full of things that are rarely, if ever, included in branding discussions including business etiquette ( how to navigate awkward and uncomfortable situations) developing discernment regarding on your clients and associates, developing crucial relationships for clients, collaborators, mentors and sponsors, finding the appropriate social media channels for your business(es), and real-life examples from audience participation. Credit Dorie for my "aha" moment where it all came together resulting in focus and a clear idea of what my business is, my brand and a strategic plan I began implementing within hours after viewing the broadcast. This course is an absolute must for any creative with a business idea, a new business or an established business who wants to keep up with current business trends taught by a witty, intelligent, engaging, insightful, and inspiring instructor and equally informative guest speakers and who doesn't want to reinvent the wheel or spend a fortune going down rabbit holes. A very big shout out to Dorie and Creative Live - my creative go-to "peeps"!

  • Vanessa Colina

    Vanessa Colina

    July 2014

    This has been my favorite CreativeLive of all time. And I have seen a lot! Every single statement from Dorie I could back and agree with. It was a very clever workshop, full of examples and really precise information ready to be understood and applied by anyone. I'm always talking about how what you do or say online becomes part of your persona and I'm glad I found someone that can explain it better and makes me learn how to execute my personal branding! So glad for this class!

  • Edith

    Edith

    March 2017

    Great class! Packed with valuable tips and information. I love Dorie's style, very helpfull, positive and stimulating. I am glad I bought this and will watch it again to let everything think in. This class is well worth the money.

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