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The Personal MBA: The Foundation of Effective Business

with Josh Kaufman

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  •   01 Why Take This Class?


Class duration: 10h 33m

See all 14 lessons
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  • 100% recommended

    7 student reviews

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About The Class

Master the Building Blocks of a Strong Business

Part of The Personal MBA Bundle.

Before you can expect more from your business you need to understand the fundamental elements that make every successful business function. Master those fundamentals, hone your business instincts, and save a fortune in tuition! MBA programs don't have a monopoly on business knowledge.

The Personal MBA will provide the foundation of knowledge that everyone needs to succeed in business. Internationally best-selling author Josh Kaufman will guide you through the tenets and teachings found in every MBA program in the country. Josh’s unique, multidisciplinary approach to business mastery has helped millions of people around the world learn essential business concepts on their own time. By understanding creation, marketing, sales, value delivery, and finance you will have the foundation to make your own business thrive.

Whether you’re thinking of starting a new business or looking for better results from your existing one, this class will help you master the necessary fundamentals to lead you to success.

Topics Covered

Lesson Plan

  1. 01

    Why Take This Class?

  2. 02

    Class Introduction

  3. 03

    Create Value: Discover What People Want & Create It

  4. 04

    Create Value: Standard Forms of Value Continued

  5. 05

    Create Value: How to Test Your Offer

  6. 06

    Marketing: Attract Attention & Build Demand

  7. 07

    Sales: Turn Prospects into Paying Customers

  8. 08

    Bonus Video - Financial Statement Tutorial

  9. 09

    Sales: Turn Prospects into Paying Customers Part II

  10. 10

    Sales: Turn Prospects into Paying Customers Part III

  11. 11

    Finance: Give Your Customers What You’ve Promised

  12. 12

    Finance: Bring in Enough Money to Keep Going

  13. 13

    Bring in Enough Money to Keep Going Part II

  14. 14

    Buying a Business Book with Guest David Moldawer


Meet Your Expert

Josh Kaufman

Josh Kaufman is the author of the #1 international bestseller The Personal MBA: Master the Art of Business as well as the upcoming book The First 20 Hours: Mastering the Toughest Part of Learning Anything. Josh specializes in teaching professionals ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf The Personal MBA Workbook
  • pdf The Personal MBA Recommended Reading List
  • pdf Personal MBA Guide to Small Business Infrastructure
  • zip Financial Statement Templates

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    January 2013

    Each of our 20 students (leadership and business) in Benin Africa read the Personal MBA last week. It was simply amazing to see them discuss this book in class. Josh thanks for helping us build great business leaders in Africa. We (the entire class) will listen live on the 14 and 15 here in Africa. It's worth staying up late for this.

  • Creativelive Student

    February 2014

    I have watched almost every business course here on Creative Live and the Josh Kaufman's The personal MBA course is probably one of the best. I watched the live broadcast and then the rebroadcast a few weeks later. I decided to purchase the bundle, course 1 and 2. I still go back and watch them, because even though I'm now very familiar with his content- it still inspires me every time. He is a terrific teacher and he will help you to understand the foundations of business very quickly.

  • Creativelive Student

    January 2013

    I had the great opportunity to attend one of Josh's MBA courses and it was one of the best investments I've ever made. Josh has the great ability to explain concepts so that anyone can understand. He teaches all the principles needed to understand and analyze a business. I can't wait for this LIVE event to get a refresher on all the things I've learned. Everyone who enrolls is in for a treat.

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