Skip to main content

Watch Trailer

Powerful Business Planning

with Barbara Findlay Schenck

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free

  •   Trailer

  •   03 Start Your Business Planning Engines

    28:28

Class duration: 9h 56m

See all 20 lessons
  • 6K students

    100% satisfaction guaranteed

  • 100% recommended

    3 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

starting at $25/month*

$299/year or $39/month

Unlock this class plus 1500+ more >

Watch Now

You already have access!

Buy Class

$49

About The Class

Tens of thousands of new small businesses are started every year -- does yours have a concrete plan in place to ensure it succeeds? Join marketing strategist and small business advocate Barbara Findlay Schenck for an introduction to fast-track business planning.

Throughout this course, you’ll learn how to write and implement a business plan by clarifying your goals: how much time you have to devote to your business, how many people need to buy your product, and how much money you’ll be able to make. You’ll also learn how to set up your business legally and legitimately -- without dipping into your personal finances. Barbara will also cover the marketing and finance skills every small business owner needs to know.

By the end of this course, you’ll have a smart, strategic plan for starting, managing, and growing your business.

Topics Covered


Lesson Plan

  1. 01

    What's On Your Business Wishlist?

    31:46
  2. 02

    Business Idea Considerations

    23:33
  3. 03

    Start Your Business Planning Engines

    28:28
  4. 04

    Custom-Tailor Your Business Planning

    25:17
  5. 05

    What's In Your Plan Overview?

    40:48
  6. 06

    Structure & Organize for Success

    26:35
  7. 07

    Protect & Stake Claim to Your Business

    51:09
  8. 08

    $$$ Raising It, Making It, Managing It

    31:33
  9. 09

    Planning for Profitability

    25:46
  10. 10

    Managing Your Finances w/ Q & A

    22:24
  11. 11

    Setting Your Goals

    20:05
  12. 12

    S.W.O.T. Analysis

    31:46
  13. 13

    Student S.W.O.T Analysis

    26:32
  14. 14

    Growth Strategies & Action Plan

    34:15
  15. 15

    Planning for Change

    29:25
  16. 16

    Marketing Planning

    38:41
  17. 17

    Defining Your Brand & Position

    27:59
  18. 18

    Marketing Q & A

    17:35
  19. 19

    What Goes Into Your Plan?

    32:10
  20. 20

    Asking the Right Questions

    30:22

Meet Your Expert

Barbara Findlay Schenck

Author:* Small Business Marketing Kit for Dummies* Branding for Dummies* Business Plans Kit for Dummies* Selling Your Business for Dummies* The BizBuySell Guide to Selling Your Small BusinessColumnist: MSN Money, Entrepreneur, American Express, SalesForce, othersPresenter: Workshops, conferences, creativeLIVE courses including ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Go From Gig To Business Checklist Booklet
  • pdf Powerful Business Planning Part 1
  • pdf Powerful Business Planning Part 2
  • pdf Business Plan Workbook
  • pdf Business Planning Templates
  • pdf Your Business Plan Starting Point Checklist
  • pdf Written Business Plan Checklist

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    January 2014

    Really looking forward to this course with great anticipation to learn how to put a comprehensive business plan together for a full-time & part-time wedding & portrait photography business, what are the important steps involve to create a business plan and what all should be included in such plan, when or if you should amend your business plan, should you have two business plans (a simple plan & a very detail plan).

  • Christina Majoinen

    January 2018

    This course was great. I'm at the very beginning stages of creating my business, and this course really helped me to think through everything I need to plan for.

  • Diane

    September 2019

    Great class!!

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS