Skip to main content

Watch Preview

The Art of Persuasion

with Jay Heinrichs

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 2 Lessons For Free

  •   01 Class Introduction

    07:08
  •   17 Argue Without Arguing

    04:21

Class duration: 4h 59m

See all 19 lessons
  • 6K students

    100% satisfaction guaranteed

  • 85% recommended

    7 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

Unlock this class plus 1500+ more >

starting at $25/month*

$299/year or $39/month

Watch Now

You already have access!

Buy Class

$99

About The Class

How to win any argument without actually arguing

Each day, in every aspect of our lives, we’re confronted with situations where we need to persuade. How do we persuade our kids to clean up their room? How do we persuade a coworker to complete a project? How do we persuade a Facebook friend that their position is misguided?

Some of us choose not to persuade and instead resort to inpatient quips or angry rants. Many of us choose silence, then leave the room frustrated and brooding about what we should have said to win the argument.

Best-selling author and consultant Jay Heinrichs will teach you the basic tools of persuasion so you can avoid bitter confrontations and instead come to satisfying agreements. You’ll discover how being more articulate, using logic and controlling your emotions can create better, stronger, happier relationships.

In this course, you’ll learn how to:

  • Set goals for yourself when it comes to arguments.
  • Parent your children better through persuasion techniques.
  • Bring people together and build more cohesive teams.
  • Get people to like you with caring, craft and cause.
  • Avoid being manipulated.
  • Know what to say in awkward situations.
  • Be more articulate in the heat of the moment.


Lesson Plan

  1. 01

    Class Introduction

    07:08
  2. 02

    Your Persuasion Tool Kit

    04:16
  3. 03

    Logos, Pathos, & Ethos

    15:45
  4. 04

    People Softeners

    17:46
  5. 05

    Set Your Persuasion Goals

    12:06
  6. 06

    Turn Arguments Into Choices

    18:01
  7. 07

    Frame Your Life

    27:29
  8. 08

    Argue Without The Facts

    16:08
  9. 09

    Win at Meetings

    16:22
  10. 10

    Power Presentation

    22:22
  11. 11

    C3 Leadership

    24:42
  12. 12

    Persuade Your Way Into a Job

    19:30
  13. 13

    Benefit from Your Own Screwup

    11:12
  14. 14

    Gain Power with Email

    17:19
  15. 15

    Instant Bullsh*t Detector

    14:59
  16. 16

    Get People to Act

    31:07
  17. 17

    Argue Without Arguing

    04:21
  18. 18

    Fit in With Any Tribe

    10:33
  19. 19

    Persuasion No Brainers

    07:56

Meet Your Expert

Jay Heinrichs

One of the world’s leading persuasion consultant, Jay has trained top speechwriters, lawyers, and entrepreneurs to influence people and take the anger out of arguments. And he teaches high school and college students the persuasion skills of leadership—while showing how to avoid getting manipulated. ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Spot Fallacies Chapter

85% of students recommend this class.
See what some of them have to say.

  • S

    March 2018

    I read Jay's book, Thank You For Arguing, a couple years ago, and it was life-changing! The course is terrific too and absolutely worth taking to learn how to communicate more effectively with other people, particularly anyone who may not understand or agree with your perspective or whose support you may need for something but don't know how to ask for or get it. Like in his book, the advice, ideas, and strategies Jay shares in this course will help you become a more confident communicator and also have more successful and happier interactions and relationships as a result. Highly recommend!

  • Malgorzata Syta

    March 2018

    Excellent course for those who want to learn how to argue efficiently and respectfully. I've read Jay Heinrich's two books and was thrilled to see he had a course on here. It helped me consolidate the extensive knowledge I gained from his "Thank you for Arguing" (great book!). Unlike some, I loved his quirky presentation style! But then, as a huge fan, I'm biased!

  • Kc Mace

    Kc Mace

    March 2018

    I really enjoyed this class. It was chock full of information that I will be chewing on for awhile. I love hearing the examples after learning the process. It helped with the understanding of what we had just gone over. I would recommend this class for everyone, whether it be for your job or your life in general. We all need these skills in our arsenal. Jay Heinrichs does a terrific job in his instruction of these rhetoric concepts.

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS