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Turn Customers Into Fans in the First 100 Days

with Joey Coleman

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  •   Trailer

  •   05 Personas of Your Clients


Class duration: 15h 53m

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About The Class

Are you ready to design an unstoppable customer experience plan for your business? Join CreativeLive instructor Joey Coleman to learn how to strategically turn a new customer into a lifelong fan.

The first 100 days of your relationship with a customer are pivotal, and Joey will teach you how to maximize that time. You’ll learn customer service best practices that consistently exceed customer expectations. You’ll also learn how to track the lifecycles of your customers so that you can market to them more specifically. Joey will also outline how to apply these strategies not only to your new customers, but to your existing customer base as well.

Whether you’re just starting out as an entrepreneur or you’re a long-time business owner tired of one-time customers, this course will give you the tools you need to transform customers into powerful advocates for your brand.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Build Relationships with Your Clients

  3. 03

    Day 0 to Affirmation

  4. 04

    Who is Your Audience?

  5. 05

    Personas of Your Clients

  6. 06

    Customer Goals

  7. 07

    Customer Emotions

  8. 08

    6 Points of Communication

  9. 09

    Mapping Out the 100 Days

  10. 10

    Recap and Question

  11. 11

    Review and Assess: Sherry's First 100 Days

  12. 12

    Review and Assess: Internet Viewers' First 100 Days

  13. 13

    Identifying Preferences: Listen

  14. 14

    Identifying Preferences: Pay Attention

  15. 15

    Maximizing Channel Mix

  16. 16

    Creating a Map for the Future

  17. 17

    Creating a Map with Shari Part 1

  18. 18

    Creating a Map with Shari Part 2

  19. 19

    100 Days: Photography Part 1

  20. 20

    100 Days: Photography Part 2

  21. 21

    Overview of the Day

  22. 22

    Recap of the Photographer's 100 Days

  23. 23

    100 Days Mindset and Goals

  24. 24

    Your Team's Mindset

  25. 25

    Trusting Your Employees

  26. 26

    Trusting Your Employees: Megan's Story

  27. 27

    Tools and Deliverables: Activation

  28. 28

    Tools and Deliverables: Affirmation & Admission

  29. 29

    Tools and Deliverables: Acclimation to Advocacy

  30. 30

    Measure and Tweaking Part 1

  31. 31

    Measure and Tweaking Part 2


Meet Your Expert

Joey Coleman

Joey Coleman is the Chief Experience Composer at Design Symphony - a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients include individual entrepreneurs, start-ups, small businesses, non-profits, government entities, and Fortune 500 companies. For ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf CL-F100-AudienceEmotionMapping.pdf
  • pdf CL-F100-AudienceEmotionsCatalog.pdf
  • pdf CL-F100-AudienceGoalTracking.pdf
  • pdf CL-F100-AudienceInfoTrack.pdf
  • pdf CL-F100-AudienceJournal.pdf
  • pdf CL-F100-AudiencePersonas.pdf
  • pdf CL-F100-AudienceSegmenting.pdf
  • pdf CL-F100-CurrentInteractions.pdf
  • pdf CL-F100-CurrentTouchpointMapping.pdf
  • pdf CL-F100-FutureInteractions.pdf
  • pdf CL-F100-FutureTouchpointMapping.pdf
  • pdf Calendar and Checklist.pdf

100% of students recommend this class.
See what some of them have to say.

  • Yoko Co

    Yoko Co

    December 2014

    If you're looking for speakers discussing marketing and sales, I'd suggest taking a time out and watching this lesson. While you can pour time and cash into marketing and sales, if your not keeping your customers happy, then what has it all been for? If you really want to take your marketing and sales to the next level, start with the client experience. Happy customers who become fans will provide better marketing than you could every write for yourself (plus other people will believe it, because it isn't you talking about how great you are, it's someone else talking about how great you are!) And those fans generate referrals by the boatload. And all you have to do is be great at what you do, and make sure your clients' or customers' expectations are managed well, and then exceeded. Joey will teach you how to do this. As a side note, we've made this course part of our onboarding process, so every new hire watches this complete lesson within the first two weeks of their tenure with us, it's that much a core part of our philosophy. Godspeed!

  • Raquel

    November 2017

    I watched a replay of this course in November, 2017. It's incredible it's still such a current and updated course, even though the lessons were shot in 2013. Very deep content, told in a very light, fun and assertive way. Wonderful examples that inspire action and hands-on tips that you can apply immediately for every kind of businesses. Best in-studio audience ever.

  • Tanya McGill Freeman

    Tanya McGill Freeman

    November 2013

    Wow...just WOW! What a fantastic course. Joey over-delivers, practicing exactly what he preaches in this truly insightful workshop. I honestly can't think of anyone I wouldn't recommend this course for. Such a small investment for such tremendous value. Get this course NOW! You'll be so glad you did.

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